Buyers’ journey lengths

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A B2C purchase decision is most of the time simpler as it implies only 1 to 2 people. It takes only of few hours, days, or weeks before the buyer takes its decision. The marketing should be product-driven, and attention-grabbing made to push the buyer to take a decision quickly. (Livestream promotion, O2O promotion, Buzz, social media, games, vouchers, shopping festivals, KOL…)

The lady who buys its honey will not have to validate its purchase with any other people than herself. Its ego will largely drive its choice. If a famous classy actress promotes the honey, she may identify to this actress and want to buy this honey.

It implies generally a group of people, and marketing should reach each of the people involved in the purchase decision. The marketing should be relation driven as numerous back and forths between the different parties involved. It should help nurture the prospects as it faces a longer sales cycle taking months to years.

The bigger challenge for the production manager who needs to buy its packaging assembly line will have to convince and share info with many actors within its company. Having easily shareable info will help him into its purchasing purchase. E.g.: easily shareable e-brochure on WeChat.
Short introduction to Tmall and Tmall Global

Tmall (formerly known as Taobao Mall) is an online wholesale and retail platform list of guatemala cell phone numbers owned by Alibaba Group. It operates in China, and is one of the world’s largest B2C online marketplaces. The platform allows users to browse through an extensive selection of products from popular foreign and domestic brands, ranging from fashion items to electronics, home appliances, baby items, food and beverages, health products, beauty products and more.


Tmall has quickly become one of the most popular e-commerce sites in China since its launch in 2008. It currently serves over 500 million monthly active buyers who are looking for reliable retailers with high-quality goods at a good price – making it much easier for them to satisfy their shopping needs while enjoying a convenient shopping experience.

Besides offering traditional e-commerce services such as product browsing & search engine optimization on its websites & mobile applications; Tmall also provides advanced business solutions like warehouse management solutions, business analytics and customer service support which can be integrated with merchants’ existing operations processes for optimizing their enterprises efficiently across multiple platforms.