Further, since first-party advertising isn’t going anywhere

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It would be wise to go ahead and switch some of your campaigns to those that only utilize this type of permissive data use. Will FLoC be Enabled in Browsers Other Than Chrome? It is important to note that browsers other than Google Chrome are not currently part of the FLoC program. Firefox and Safari, two of the most widely used browsers in the world, already eliminated the use of third-party cookies.


And, at this time, they have announced that they have no initial plans to jump on portugal telegram number list the FLoC bandwagon. What does this mean for advertisers? Essentially, you’ll have to rework how you plan to segment users on various browsers. While this isn’t too different from the way things work now, it is important to remember for analytics tracking and data review. But what about as a consumer? After all, we might be marketers first, but we’re all still buying products and services online.


Well, experts believe that it might be a good idea to skip Chrome altogether until more is known about the data security surrounding FLoC. Wrap Up: FLoC as an Alternative to Third-party Cookies To summarize, Google’s intention with FLoC is to keep individual browsing data private. It was designed to assign browsers to specific cohorts that include recent website data and specific interests. Privacy advocates feel that this is a disaster, as it could lead to unscrupulous advertisers using first-party data to get an even more granular level of digital fingerprinting than they could in the past.