Public and Stakeholder Input
Posted: Sat Dec 28, 2024 9:30 am
Algorithm Transparency: Requiring platforms to disclose how their algorithms function will help marketers understand the factors influencing ad placement and content visibility. This transparency can improve campaign planning and execution.
Ad Tech Regulation: Introducing rules to increase competition in the ad tech market will provide marketers with more choices and potentially lower costs for digital advertising services. It also encourages innovation and improves service quality.
Consumer Data Rights (CDR): Expanding CDR to include digital platforms ensures that marketers can access accurate and comprehensive consumer data, fostering more effective targeting and engagement strategies.
Platform Accountability: Enhanced accountability mechanisms for digital platforms will ensure marketers operate in a fair and predictable environment, reducing the risk of sudden changes in platform policies or practices that could disrupt marketing campaigns.
Interoperability Standards: Developing interoperability standards will facilitate smoother list of chile cell phone numbers data integration and utilisation across different marketing tools and platforms, enhancing the efficiency and effectiveness of marketing efforts.
The final report will be made available by 31 March 2025, and is set to be a comprehensive overview of the current state of digital platform regulation, highlighting significant legislative changes, emerging competition issues, and ongoing consumer protection concerns.
As digital markets continue to evolve, the need for robust and adaptive regulatory frameworks becomes increasingly important. The ACCC’s work underscores the global nature of these challenges and the necessity for international cooperation and stakeholder engagement in addressing them.
Ad Tech Regulation: Introducing rules to increase competition in the ad tech market will provide marketers with more choices and potentially lower costs for digital advertising services. It also encourages innovation and improves service quality.
Consumer Data Rights (CDR): Expanding CDR to include digital platforms ensures that marketers can access accurate and comprehensive consumer data, fostering more effective targeting and engagement strategies.
Platform Accountability: Enhanced accountability mechanisms for digital platforms will ensure marketers operate in a fair and predictable environment, reducing the risk of sudden changes in platform policies or practices that could disrupt marketing campaigns.
Interoperability Standards: Developing interoperability standards will facilitate smoother list of chile cell phone numbers data integration and utilisation across different marketing tools and platforms, enhancing the efficiency and effectiveness of marketing efforts.
The final report will be made available by 31 March 2025, and is set to be a comprehensive overview of the current state of digital platform regulation, highlighting significant legislative changes, emerging competition issues, and ongoing consumer protection concerns.
As digital markets continue to evolve, the need for robust and adaptive regulatory frameworks becomes increasingly important. The ACCC’s work underscores the global nature of these challenges and the necessity for international cooperation and stakeholder engagement in addressing them.