brandverity trademark management

[hmonower921]

Brandverity is a very specialized and interesting tool. It has two key and unique functions. It analyzes paid results of Google , Bing and Yahoo and detects abuses in advertising. These abuses are the use of brand words in the content of ads and controls the use of our registered trademarks (Trademarks) and dishonest affiliate partners. In affiliation, the most common use is to control partners and their PPC campaigns on brand words and technical tricks that are not allowed from the point of view of the regulations.

BrandVerity Trademark
The first and necessary step after purchasing the tool is to report basic information about the Trademark in the system. This information is the registered word and the trademark number. Trademarks can apply to many different locations. In my experience, I mainly apply reservations for European Union countries, and specific countries: the USA, Canada, Mexico, Argentina or Armenia.

Brandverity Trademark Management
There’s some good news for global trademark holders recently. Google has updated its Google Ads trademark policy , providing simplified global trademark control.

In the past, Google's trademark policies have varied by region. Countries like the United States, Canada, the United Kingdom, Ireland, France, Germany, Australia, New Zealand, and Japan have the same rules, but other countries have different trademark policies. The convenience is that for brands with trademarks registered all over the world, the trademark rules are consolidated into one global policy. Enforcing your rights worldwide on the Google Search Network is now much easier!

Other advertisers may use the trademark in their kazakhstan whatsapp lead ad title and text if they meet the following criteria:

Resellers if the landing page of the ad is intended to sell or facilitate the sale of the mentioned trademark, components, spare parts or compatible products or services.
Informational: If the primary purpose of the ad's landing page is to provide information about the trademarked product or service.
Not Used as a Trademark: If the advertiser uses the trademark as a term, rather than in reference to the trademark. This includes the descriptive or ordinary meaning of the term or goods and services.
Authorized Advertisers: Advertisers authorized by the trademark owner may use the trademark in advertising.
Brandverity monitoring policy
There are three main monitoring policies available in the tool. They separate three different functions.

Affiliate Monitoring
Trademark Abuse
Trademark Use
Brandverity monitoring policy
Brandverity monitoring policy
BrandVerity Paid Results Protection
The basic function of the tool is to analyze selected keywords for the occurrence of advertisements using protected trademarks. The system analyzes selected keywords with a selected daily frequency. It reads ad texts and collects information about target pages. If the advertisement contains protected words, which generates a report. After acceptance, it automatically sends a report of abuse directly to the Google Ads, Bing Ads system.

BrandVerity Report Abuse
BrandVerity Report Abuse
It is important that before submitting your application for the first time, you do it manually directly from the Google form .

If a competitor or affiliate uses our keywords directly in an ad or title, we are 100% sure that Google will accept our report and block the ads. In the case of using words with a controlled error, we can also file a claim. Our success will depend on how closely this use of the error matches the original. A good example would be the word Vibus, which is a common mistake for the brand word Vivus.

Affiliate Monitoring
Affiliate marketing is one of those channels that require constant supervision. Unfortunately, affiliate partners very often look for technical solutions that are not always compliant with the terms of cooperation. Each program has its own rules and is an individual agreement between the affiliate network, the client, and the publisher. The ideal cooperation is based on all parties maintaining the rules. The most frequently broken rules are the use of brand words in paid campaigns and unauthorized redirects and unauthorized landing pages.