Invest in a quality influencer partnership

[badsha00313]

Neal’s suggestion is right on trend with the move by many businesses to create video content for their marketing initiatives. Even with players like YouTube entering the game of bite-sized video content, it’s essential to meet your customers where they are. However, Neal does point out that not every company is able to create compelling video content, so there’s absolutely NO shame in hiring some professional help.

Jason Falls, Author of Winfluence - Reframing Influencer Marketing to Ignite Your Brand
Jason Falls, Author of Winfluence - Reframing Influencer Marketing to Ignite Your Brand

"There is a good reason influencer marketing is the buzzword du jour phone number lead these days: Influencers move the needle. I would at least partner with one influencer you know reaches the audience you're trying to reach and give them a good reason to continually talk about your product, service or holiday incentives through the months of November and December.

Remember that it's not about one sponsored post, but about many mentions and opportunities to hit the frequency meter along with the reach. A good 1-2 month partnership can be a very economical investment and consistently remind their audience of the opportunities your product or service offers." -- Jason Falls, Author of Winfluence - Reframing Influencer Marketing to Ignite Your Brand