Typically, this type of funnel is used within a traditional business relationship, which involves a company's activities to reach its direct consumer audiences, but the truth is that this strategy fits other formats.
In addition to the traditional business model mentioned above, a company can adopt a different sales style, focusing more specifically on the business audience, selling to other companies in the market. This practice is called B2B.
This B2B, an acronym for Business to Business, is a sales model typically adopted by companies selling something to each other, such as a 3D machining service for factories or supplier activity in general.
This market relies on practices and tools developed specifically for its sector, making email list it important to understand how these strategies are adapted to ensure optimal performance for a business that deals with such a diverse audience profile.
This is where the B2B sales funnel comes in. It's a tool that follows the same action model as the consumer-facing market funnel, adopting just a few changes to connect with the now business-oriented audience.
Within the stages that are divided into the beginning, middle, and bottom of the funnel, this type of commercial instrument usually works from different focuses, including:
Nutrition;
Conviction;
Conversion;
Loyalty.
Each of these topics has a specific objective that can help an earthmoving company, among other market profiles, reach a wider audience and grow their business scenarios through different types of funnels, such as: