Here’s how you can win in this SERP-first world
Posted: Thu Jul 10, 2025 8:26 am
For digital marketers, SEO specialists, and content creators, the rules of the game are always evolving. And, although these new changes, such as Google’s new ‘AI Overview’, have sent some into a panic, veterans in the industry know to stay calm, to re-evaluate their strategy and roll with changes. Once upon a time, ranking first on Google meant clicks, traffic, and conversions. Today, that’s no longer guaranteed. Enter the era of zero-click content.
If you’ve noticed a drop in click-through rates despite ranking well phone number lead in search engine results pages (SERPs), you're not alone. More than 50% of searches result in zero clicks, as users find what they need directly on the search results page itself. This shift has introduced a new challenge but also a golden opportunity for those who know how to adapt.
by understanding and leveraging zero-click content.
If you’ve noticed a drop in click-through rates despite ranking well phone number lead in search engine results pages (SERPs), you're not alone. More than 50% of searches result in zero clicks, as users find what they need directly on the search results page itself. This shift has introduced a new challenge but also a golden opportunity for those who know how to adapt.
by understanding and leveraging zero-click content.