indirect interaction with the customer.

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So, the tool supporting processes related to relationship management is CRM, sometimes also called Sales Force Automation ( SFA ). A short explanation – we can say about SFA that it is the basis from which the development of advanced CRM systems began and it still finds its place where users care more about sales support than a holistic approach to the customer.

CRM and Marketing Automation
Marketing Automation, on the other hand, is a part of the communication strategy implemented in digital channels, supported by a technological platform that allows for the automatic serving of integrated message scenarios to potential and current customers.

One of the many advantages of MA tools, apart from relatively low (e)CPS, is the automation of repetitive interaction processes and personalization of communication.
We can see at first glance that while CRM will allow us to maintain and manage all information about the customer, MA will handle interaction processes. Of course, this is a very simple statement, but the differences between the use of tools for it are precisely this. Let's go a little further and try to find some more facts describing these two business technology (BT) environments.

Some Details to Clarify the Vision , CRM and Marketing Automation
The functional assumption of a CRM tool is broad denmark whatsapp data support for sales, marketing, customer care and customer service processes. The basis will therefore be actions on information and data from various sources (including marketing automation ):

Integration, maintenance and processing of customer and prospect data
Possibility to define a promotional cycle (sales cycle)
Building and managing sales funnels
Preparation of segmentation, targeting and customer profiling
Creating predictive models based on a data matrix
Planning and reporting customer interactions – e.g. visits
Implementation of the order generation and execution process
Contract and Document Management
Conducting conversations within call centers and telemarketing
Differences between CRM and Marketing Automation
The result of data processing will be information that will reach people creating business tactics, but also back to MA, as scoring elements or triggers for campaign implementation (e.g. date of birth + name + shopping preferences = personalized birthday offer).
In contrast, tools from the Marketing Automation group should provide a whole range of functionalities enabling communication on the Internet, with particular emphasis on product pages, e-mail and SMS channels.