The Mouth, The Whiskers

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Each Response Paired Visual Data (I.e., The Photograph) With Linguistic Data (I.e., Words That The Participant Used To Explain The Meaning Of The Photo).“the Idea Behind This Study Is To Get To Something Different, By Using A Different Data Set And Thinking In A Different Way,” Liz Says.here’s An Example:the Essence Of The Linguistic Data Is, “i’m Creative. Your Brand Ought To Follow Suit.” But Consider How Much More Is Understood Seeing The Photo Of The Painted Coconut.

The Linguistic Data Alone (I.e., “i Painted A Coconut”) Only Goes So Far.the belize whatsapp number database Photo Captures The Spotted Head, The Eyes,.the Lesson? Use A Data Triumvirate For A Complete Understanding Of Customers. Ask Customers To Share Perspectives Using New Formats (E.g., Visual Data).are You Ready To Search For Mutual Truth?two People Can Watch The Same Two-minute Video And Draw Different Conclusions. The Brand That Produced The Video Can Trigger Reactions Or Interpretations Contrary To Its Intent.

The Key Is To Find The Mutual Truths With Your Customers.think About What Truths You Share With Your Customers. How Do You Communicate With Them In Everything You Do And Say?maybe You Haven’t Identified What Those Mutual Truths Are – That’s Ok – Many Brands Are In This Position And Even More Haven’t Considered The Concept Of Mutual Truth At All. If You’re In This Position, Reread Liz’s Strategies On How To Find That Mutual Truth. May The Truth Be With You (And Your Customers).