Web IdeasActions for your Marketing Plan
1 – Conduct a market and competition analysis, also known as benchmarking . Conduct a thorough study of the arguments used in your sector, a price study and an analysis of the most in-demand products and services.
2 – Study what type of content companies in your sector publish to find out which ones work best, which ones work worst, and to get some ideas for your social networks and blog.
big-icon-2-923 – Decide on a branding and reinforce your corporate image for your online presence. Prepare a series of image resources to represent you on the web, create a logo, find a font to always use in your images…
4 – Make a list of all the social networks and platforms you have a presence on. Unify the descriptions, cover images, brand logo and create a short style guide for participating in each of them.
5 – Study your target audience and define 3 personas austria telegram lead names, characteristics, details and tastes. You will think of them whenever you create content or look at which networks to participate in, to know if you are really responding to their possible interests and if your audience is there.
6 – Conduct a SWOT analysis , a study of your weaknesses and strengths, and from there find some detail that differentiates you from the competition. If you don’t differentiate yourself in any way, then you can only compete on price and location, so it’s a good idea to look for and add differential values.
7 – Define the human resources and budget you have available to carry out your marketing plan. Set a monthly amount that you are going to allocate, to check month by month if you are obtaining profitability in your advertising efforts and to know if you can increase or decrease this budget according to the results.
8 – Select some KPIs or metrics that allow you to study the results obtained month by month and know which actions work for you and which don’t. To visualize it better, you can use a Dashboard , this will allow you to better visualize the information and thus you will be able to maneuver and gradually correct the actions to be developed. From the entire budget spent on marketing, you will calculate how many sales have been generated and with that you will have an average Cost per Acquisition that should fit within the margin you have established for each product or service you sell.
9 – Conduct a good target audience study by extracting data from Google Analytics with the audience option, demographic data (age, gender) and behavior and interests plus geographic location, it will help you define your campaigns.
10 – Combine demographic data from Google Analytics with data from social networks like Facebook and Instagram to get an even more defined profile. You will get a better idea of who your buyer persona is .
11 – Conduct a study focused on your customers’ interests to detect insights about your brand and/or products. To do this, you can use surveys or conduct a focus group.
12 – Create specific content for your target audience only on the channels where they are located and where you can run marketing campaigns.
13 – Conduct market research with in-depth keyword research, analyzing the terms, products and services to position and classify them for your different organic and paid campaigns.