How to set up a fanpage on FB 2023? Where to start?

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In the following article, we will discuss the subject of a fan page on Facebook. We will analyze what benefits creating such a fan page brings us and how to promote it well. We will also look at how to create such a fan page from scratch. Also, learn more about how to create a page on FB and how to conduct activities in Facebook Ads campaigns .

What is a fanpage? How to set up a fanpage?
Fanpage – a business profile on Facebook designed for companies, brands or public figures. At first glance, it doesn't differ much from a personal profile, but if you look closer, you can see a big difference. A fanpage gives us more business opportunities than a regular profile.

In the past, fan pages were pages for people who liked a given actor, artist, computer game, or TV program. Today, fan pages are used more often as a form of communication between a brand/company and a customer. Brands and companies, in order to promote themselves on the Internet, very often create Facebook fan pages and Instagram accounts, but in this article we will focus only on Facebook fan pages.

People who don't use Facebook may confuse a fanpage with a group. Below are the basic differences between them:

posts on a fanpage can only be published by the administrator bolivia whatsapp lead on behalf of the fanpage, while in a group – by any of its members;
a fanpage is always open and can be found in the Facebook search engine, while a group can be available to everyone or with limited access;
Facebook fan pages are well supported by Google, which is an additional source of traffic;
advertising management via Ads Manager in Business Manager.
In addition, the advantage of “fanpages” is that they have detailed statistics: you can learn more about the behavior of the target group, understand who generally responds to ads and choose the right time for publication. All this is available in the Business Suite.

Goals – How to set up a fanpage on FB
The most important goals of creating fanpages are:

Showing your brand/company on social media
Gaining new customers by promoting on Facebook
Maintaining loyal customers by constantly adding new content with new products or promotions
A place with basic information about the company/brand, if we do not have a website
How to create a fanpage on Facebook?
1. First, you need to create a private account. This is required to create a company profile.

2. You need to create a page by selecting the create page icon in the upper right corner.

Creating a page
A window like the one in the picture below appears. You need to provide basic information about the page, i.e. the name of the page, i.e. the name of the company/brand, the category of the company/brand and you can add a description about the company. On the right side, as you enter information, a preview of how the page will look on a computer or smartphone is displayed.