Amazon Influencer Program: What it is, how it works and how to be an Amazon influencer

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n Amazon page gives you access to the torrent of traffic that accesses the world's most popular retail platform every second. This is the opportunity that the Amazon Influencer Program offers you , although it is not its only advantage. In the following lines I explain what the Amazon program for influencers consists of, how to become part of it and how it could benefit your brand.


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What is the Amazon Influencer Program?
The Amazon Influencer Program is an Amazon program for influencers that allows you to create your own page on the platform and customize it with your favorite products. For example, those you recommend in your YouTube videos or Instagram posts.

In order to inspire your followers on social media , you can take advantage of this opportunity that the platform gives you to offer tailored content. You have to keep in mind that everything should be about products and services, so your strategy could incorporate this page as a brand showcase.

When you develop your Amazon Influencer page, you get a personalized URL (amazon.es/shop/nameoftheinfluencer) so that you can promote it among your followers on the social networks that you regularly use and where you have the greatest presence.

This way, when your followers visit your Amazon page and buy a product through it, you receive compensation for their purchases in a similar way as you would with the Amazon Associates Program . You can now direct your followers to a single place to buy their favorite products from their trusted e-commerce leader.

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How to become an Amazon influencer?
Requirements to be an influencer on the most popular retail platform in the world
How does it work?
Influencers can create unique, customized “storefronts” on their personal Amazon Influencer Program page . There, they will have the opportunity to publish listings of products they endorse, sponsor, or have purchased and would like to recommend. In this way, they can support brands selling on Amazon and earn small commissions for doing so.

These pages can be customized, although this functionality is currently very limited. However, followers can click on the influencer's name to visit their Amazon store via their profile or to learn more about their bio.

Who can create an Amazon influencer store and what are the qualification criteria?
To be eligible to apply for the program, you must be an active influencer with a significant following on YouTube , Instagram , Twitter , or Facebook . However, even if you meet these requirements, it may be possible that you do not fit the profile.

Amazon also takes into account other factors that are crucial to granting so cio and cto email lists meone the opp

These criteria include those related to the impact of your influence on social networks (how many followers do you have?) , the style of your posts and the information they contain (what type of content do you publish?), or the volume and frequency of your posts (in addition to analyzing how many days you post, Amazon takes into account the level of engagement you achieve with your posts).

Once verified, you can create your own Amazon page with a custom URL and then share products so your followers can access it and make purchases immediately.

How many followers do you need?