How to do a digital marketing audit applied to your Inbound Marketing strategy

[Dimaeiya323]

Do you want to know if your Inbound Marketing strategy is working? Are you not sure which aspects you should analyze to get the most out of it? Well, you are in the right place at the right time.

In this article we are going to talk about how to carry out a digital marketing audit applied to your Inbound Marketing strategy. We are going to review the key points that we have to take into account and what questions we should ask ourselves during our digital marketing audit.

Carrying out a good digital marketing strategy is as important as reviewing it from time to time and modifying it according to the results obtained . Although in this article we are going to focus on an Inbound Marketing strategy, the steps to be taken can be extrapolated to any digital marketing strategy. Are you ready? Let's get started.

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What is a digital marketing audit and what does it consist of?
Before we start talking about more specific concepts, let's first look at the definition of a digital marketing audit . We can say that it is an analysis or inspection of all the strategies, actions and results that the company carries out to establish and improve its online presence.

The main objective is to find out whether the actions we are carrying out are having the desired effect and whether the proposed objectives are being achieved. Conducting an audit from time to time is vital both to understand what is working and to find out which points we need to reinforce.

In a deep digital marketing audit we will have to analyze different aspects, ranging from a more global perspective to more specific aspects . Analyzing each of them in detail is essential if we do not want to waste efforts and resources.

Aspects to analyze in your marketing audit
The order we will follow is that of the phases of Inbound Marketing : we will start by making an initial analysis of the global strategy and then we will focus fully on the different phases: traffic attraction, database acquisition, database management and, last but not least, the important Mr. reporting. Let's get to it.

Global strategy
Before we delve into each of the aspects of our global strategy, we must ensure that it accounting directors email lists objectives .

To do this, we must carefully review the definition of the product and/or service we offer : is it B2B or B2C, what sector it is in, have a clear understanding of the company's general information, etc. In short, we must take a good look at the foundations of our company strategy. You must answer questions such as these:

What does the product/service consist of?
What problem does it solve? What need does it satisfy? What value does it add?
Is this a known product/solution?
What substitute products/services exist?
What is your competitive advantage over your competition?
What kind of relationship do you establish and maintain with your customers? Through which channels?
Once we have reviewed the business part, we must review another vital part of any strategy: our buyer persona model . As you may already know, this allows us to define in detail who is the ideal client that we should target in each and every one of our communications.