SEO for Beginners: A Complete Guide for Beginners

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Soub Digital has become known as a reference in digital marketing in Goiânia . But we also know a lot about SEO and, on social media, our followers ask us all the time for an SEO guide for beginners .

So here's what the vast majority want: This article will be an introduction with a detailed look at search engine optimization (SEO), an essential strategy if you want your business website to be found on Google.

In this guide, you will learn:

What is SEO and Why You Should Care About It
How to get to the top of Google
The technical part you need to pay attention to
Technical SEO Problems You Need to Avoid
1. What is SEO?
What is SEO?

You've probably heard about SEO and, if you haven't, a quick czech republic whatsapp database search will tell you that Rock Content “is a set of techniques that aim to take your website to the top of the organic results, generating traffic and authority for it”.

SEO generates organic (free) traffic, so it is interesting to use its techniques to generate traffic, leads, sales and, ultimately, revenue and profit. All this with free traffic .

Why should you care about SEO?
People search for a lot of things every day. This traffic is extremely relevant to your business, as there is traffic for every niche, even the most specific ones.

If you provide financial outsourcing services, would you rather rent a billboard so that someone in a car can see the ad (whether they have a company or not) or would you rather someone who types “financial outsourcing service” into Google see it?

Probably the latter, as these people have purchase intent, meaning they are raising their hand and saying they want to buy the service you offer .

2. SEO for Beginners: How to Get to the Top?
SEO is an ongoing process, you will need to constantly monitor and update it.

Google (and other search engines) use robots known as bots or crawlers, which access your website, just like a regular user does. After accessing it, they check several parameters within the page to decide in which position it will be presented to the user.

So where to start?

Keyword research
Ubersuggest for SEO for Beginners

The first step to mastering SEO for beginners is to determine what you’re optimizing for. This involves identifying the terms people are searching for that you’d like to appear for in search results. These are keywords.

You can use Neil Patel's free SEO tool Ubersuggest . But it's not that simple, as you need to target your keywords based on:

Search volume – how many people search for a term?
Relevance – if the term is searched for a lot, that’s great: but is it really relevant to attract potential customers?
Competition – are you likely to succeed (rank on the first page)?
To find keywords relevant to your business, answer these questions for yourself:

What are your customers interested in?
What are their problems?
Who are they buying from (competitors)?
Once you answer these questions, you will have a starting list of keywords.

On Page Optimization
Once you have listed the most relevant keywords, the next step is to implement them into your website content. Each page should have a main keyword and related terms.

Let's look at some basic elements below where you need to insert the main keyword:

Page title (title tag);
Page description (meta description);
Article structure (h1, h2, h3…)
Alternative text and image names (alt tag);
These are some of the more basic details, but if you want to know more about how to optimize your website content, check out our full article on the subject .

3. Technical problems and best solutions
Website speed

SEO has changed in recent years (and content marketing has become increasingly important). Correct keyword usage and quality content are still important, but there are technical SEO issues that can cause your site to lose rankings to competitors.

Technical SEO is still difficult, but there are some mistakes you can avoid and benefit from:

Page Speed ​​– Google is putting sites that load fast ahead.
Mobile-Friendly – ​​How well your website is optimized for mobile will affect your rankings.
Meta tags in the header – missing meta tags (site title and description) on the homepage is a major technical SEO issue.
Redirects – Creating redirects can seriously hurt your site in search results. If possible, never change domains.
Duplicate content – ​​By plagiarizing content, you will sink your website. Your website will be ranked lower by Google and you will disappear from search results.
Final Thoughts on SEO for Beginners
SEO with results

For beginners, understanding the technical terms of SEO, identifying the right keywords, and having a good strategy is usually enough. However, SEO is much broader and there are different strategies for different purposes: local SEO , international SEO, YouTube SEO, etc.

And remember: always write quality content, pay attention to On Page SEO, don't forget to fix technical issues and never ignore Google's recommendations.