How to increase sales with inbound marketing

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Anyone who has any type of business always wants to increase sales.

If the business is not doing very well, it is necessary to improve and create strategies to ensure that results improve.

If business is going well, the strategy is to maintain the actions that worked, but to introduce new ideas and strategies to improve them even further.

In both cases, inbound marketing is essential to boost sales , as well as to develop many other actions that guarantee the brand's visibility and positioning in the market.

But how does this happen? Read the article and understand.

5 ways to increase sales with inbound marketing
men closing a deal and shaking hands

Having a trained and well-guided sales team is one of the secrets to croatia whatsapp number database success of many companies.

However, we know that this is not enough. What is the point of having the best team if the brand does not have good visibility online and does not use the available resources to attack on all fronts?

Therefore, it is crucial that you have people who specialize in inbound marketing. Having the support of a digital marketing agency , for example, will give you the essential strategies to increase sales.

Understand how this happens when inbound tools are used.

How to give visibility to your business and increase sales
1. Institutional website
If your company doesn't have one yet, it's time to create a website. If you already have one, you need to analyze what can be improved and whether the website meets Google's requirements for ranking in the search engine, such as website speed, page loading, etc.

It is always good to remember that being in the top positions, especially on the first page of search engine results, guarantees more opportunities for any business.

2. Paid traffic
One of the ways for businesses to appear in the first results on Google, as well as other search engines, is through sponsored links.

These links are the ones that appear in the first positions and contain the “ad” tag. This is a type of investment that companies make in exchange for media, hence the name “paid media”. In other words, the company invests so that its audience reaches its website or blog.

3. Organic traffic
This is the type of traffic that arrives naturally to the company's website or blog. All texts are optimized so that search engines can find them. The goal is for them to be positioned in the top positions on Google, always just below the ads (paid traffic).

In addition to the top positions, there is also position zero. There is a certain type of optimization, especially when there is an answer to a frequently asked question by users, which highlights a certain section of text.

This position is independent of whether the article is ranked in the first position.

Read also: Organic traffic vs. paid traffic: how to use these strategies?

4. Social networks
Being present on social media also expands a brand’s online presence, in addition to ensuring that it “speaks” to different types of audiences.

But it's not enough to just post random things, there's a whole plan behind it, hence the importance of a social media professional. This professional will create a schedule and define, together with the client, the topics that will be covered in the posts.

5. Lead nurturing
Leads are nurtured through email marketing. They receive content that interests them and are always directed to the website or blog. This way, they learn more about the brand and are increasingly guided towards making a purchasing decision.