Individual search results

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Search engines are becoming increasingly “smarter”, the results are “adapted” specifically to you. At the same time, low-frequency queries are gaining popularity, and the share of voice search continues to grow. The second important aspect worth discussing is the growing role of personalization in search results.

Nowadays, search engines analyze not only the query text, but also everything hidden behind it: history, behavior, preferences, as well as products and services that match the interests of a specific consumer. The goal bahrain cell phone number list is simple - to give the most accurate and useful answer. Do search engines cope with this? No. According to statistics from SE Ranking, from 30% to 50% of users can change their queries if there are no satisfactory results the first time. This means that the search results do not always immediately give the desired answer. However, individual and enriched search results are definitely a trend.

Now, in order to be useful to your audience, you need to be more diversified. Each target audience group needs its own approach, its own arguments, its own landing page. And the more accurately you "hit", the more likely the user will stay with you.

When AI Becomes an Expert
Another important trend I see in marketing is the use of neural networks to create content that was previously considered exclusively “human.”

Neural networks are increasingly demonstrating a level that was previously possible only with the participation of specialists. Thus, working with a medical center, we began to use neural networks to generate content for the site. On the client's side, these materials are read directly by doctors and approved with minimal edits. The quality is really high - there are errors, but they are insignificant, and in general the content is perceived as professional and accurate.