Changes in search algorithms

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Yandex has significantly modified its advertising ranking algorithms. Now the system takes into account not only the bid and CTR, but also:

Behavioral factors after the transition;
Landing page loading speed;
Relevance of content to the request;
Technical quality of the site.
It is especially interesting that the algorithm began to evaluate japan cell phone number list advertising differently for different audience segments. For example, for users with a history of purchases in the high price segment, the system gives preference to ads with a more detailed description of the product characteristics.

Fighting fraud
Fraud remains a pressing issue in 2025. Yandex uses a multi-level system that filters invalid clicks in real time, analyzing thousands of factors, including user behavior and aggregated data on interactions with advertising. But standard protection algorithms do not always cope with the problem. Businesses and agencies use additional measures: they disable ineffective segments, install special services on the site, and in B2B, they even limit mobile traffic.

But it is important not just to react, but to prevent losses. At KINETICA, we have developed our own anti-fraud system based on AI, which analyzes traffic by more than a hundred parameters and blocks fraudulent clicks. This means that your advertising budget is spent only on real users.

Which protection option to choose? Depends on the scale and type of business, but I recommend testing and trying new solutions now.