SEO Agency: What does it do and how to choose?
Posted: Tue Dec 24, 2024 8:28 am
The digital universe has opened up a wide range of possibilities for companies, and having the support of an SEO agency makes all the difference when it comes to taking advantage of all the opportunities that digital marketing makes possible and reaching the top of your segment in digital environments.
SEO (Search Engine Optimization ) is an essential tool for any organization that wants to increase its online visibility. However, with the increasing competition to reach the top spots in search results, it is necessary to invest in specialized and proven approaches.
What is an SEO agency and how does it work?
SEO agencies are experts in optimizing websites for search engines such as Google – which is accessed by 92% of people across the planet – which corresponds to a rate of 9 out of 10 users, according to StatCounter .
Its main objective is to improve a website's organic positioning in search chile whatsapp number database results pages (SERPs), which can significantly increase an institution's traffic and online visibility.
They identify, qualify and produce the types of content that will perform best in search engines, measure their results , implement continuous improvements and much more.
The main activities and duties of an SEO agency
The role of an SEO agency is to define a strategic plan of actions that will help their clients to take off in search engines. This involves:
SEO Audit
The first step is a thorough analysis of the website to identify its strengths and weaknesses. This includes evaluating factors such as loading speed, usability, site structure, and content quality.
Furthermore, it is necessary to define the objectives that companies want to achieve with the initiatives.
Keyword research
Identifying the most relevant keywords for your business is essential. The agency conducts detailed research to find terms that potential customers are searching for.
On-page optimization
It involves adjustments to the website itself , such as improving titles, meta descriptions, headings, and the inclusion of keywords.
Additionally, it is important to ensure that the website is well structured and that the pages are fast and mobile-friendly, as 60% of Google searches are done via mobile devices, according to Statista .
Off-Page Optimization
Focuses on off-site actions, such as building backlinks (links from other sites pointing to yours), which increases the site's authority and relevance in the eyes of search engines.
Creating high-quality content
The agency can help create articles, blogs , infographics and other types of materials that attract and engage visitors.
Tips for choosing the ideal SEO agency for your business
Check the agency's reputation and success stories . Client testimonials and portfolios are also important indicators. Our portfolio on Behance is here!
A good agency should be transparent about its practices and provide clear, regular reports on the progress of its strategies.
Make sure the agency offers customized solutions tailored to your business’s specific needs.
The agency must understand and be aligned with your company's objectives.
Check the qualifications and experience of the team that will work on your project. Luckily, Techd has been in the market for over 12 years and we were already among the 10 best agencies in the country in 2022 at the Limitless RD Station Awards.
Ask about the tools and methods the agency uses to perform optimizations and monitor results.
Do you have any doubts about whether Techd is the right choice for extraordinary SEO results? Get in touch with us and let's talk!
SEO (Search Engine Optimization ) is an essential tool for any organization that wants to increase its online visibility. However, with the increasing competition to reach the top spots in search results, it is necessary to invest in specialized and proven approaches.
What is an SEO agency and how does it work?
SEO agencies are experts in optimizing websites for search engines such as Google – which is accessed by 92% of people across the planet – which corresponds to a rate of 9 out of 10 users, according to StatCounter .
Its main objective is to improve a website's organic positioning in search chile whatsapp number database results pages (SERPs), which can significantly increase an institution's traffic and online visibility.
They identify, qualify and produce the types of content that will perform best in search engines, measure their results , implement continuous improvements and much more.
The main activities and duties of an SEO agency
The role of an SEO agency is to define a strategic plan of actions that will help their clients to take off in search engines. This involves:
SEO Audit
The first step is a thorough analysis of the website to identify its strengths and weaknesses. This includes evaluating factors such as loading speed, usability, site structure, and content quality.
Furthermore, it is necessary to define the objectives that companies want to achieve with the initiatives.
Keyword research
Identifying the most relevant keywords for your business is essential. The agency conducts detailed research to find terms that potential customers are searching for.
On-page optimization
It involves adjustments to the website itself , such as improving titles, meta descriptions, headings, and the inclusion of keywords.
Additionally, it is important to ensure that the website is well structured and that the pages are fast and mobile-friendly, as 60% of Google searches are done via mobile devices, according to Statista .
Off-Page Optimization
Focuses on off-site actions, such as building backlinks (links from other sites pointing to yours), which increases the site's authority and relevance in the eyes of search engines.
Creating high-quality content
The agency can help create articles, blogs , infographics and other types of materials that attract and engage visitors.
Tips for choosing the ideal SEO agency for your business
Check the agency's reputation and success stories . Client testimonials and portfolios are also important indicators. Our portfolio on Behance is here!
A good agency should be transparent about its practices and provide clear, regular reports on the progress of its strategies.
Make sure the agency offers customized solutions tailored to your business’s specific needs.
The agency must understand and be aligned with your company's objectives.
Check the qualifications and experience of the team that will work on your project. Luckily, Techd has been in the market for over 12 years and we were already among the 10 best agencies in the country in 2022 at the Limitless RD Station Awards.
Ask about the tools and methods the agency uses to perform optimizations and monitor results.
Do you have any doubts about whether Techd is the right choice for extraordinary SEO results? Get in touch with us and let's talk!