5 Digital Healthcare Marketing Mistakes Many Companies Make

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Man facing a wall with a maze as if he is lost in reference to digital marketing mistakes
To achieve results with your company's digital marketing , it is very important to be as assertive as possible. However, there are some digital marketing mistakes in healthcare that many companies still make. They are common, but they can be avoided . We will highlight the top 5 that may be compromising your company's growth. Check it out!

1. Lack of planning
One of the biggest mistakes many healthcare companies make is not developing a strategic digital marketing plan . For example, publishing 5 posts on Instagram and 3 pieces of content on your blog per month without thinking about your goals, audience, and strategy won’t help you achieve great results.

Before starting healthcare marketing actions, it is necessary to plan .

In other words, studying the market, defining objectives , outlining cayman islands whatsapp number database characteristics, objections and pain points of your audience, content pillars, as well as a timetable for the strategy to be implemented.

Read also : What is your target audience and how to strategically define it? 5 tips

2. Lack of audience targeting
In this planning process, it is necessary to define the personas . With these clearly defined, those involved in content production, layout designs and the promotion routine will be able to do a much better job for their ideal client. This way, for example, the consumer will identify with the chosen photo and will receive the ad created on Instagram. Many managers believe that reaching anyone is good. However, assertiveness becomes very difficult and will require much more investment to achieve results.

3. Not producing relevant content
Nowadays, quality healthcare content can bring real results to a company, such as a health insurance company, hospital or laboratory. Providing knowledge for free brings people closer and makes them more humane without violating ethics. Especially in the healthcare sector, where so much fake news and misleading information is disseminated, producing relevant content is very important.

However, it is important to create this content strategically and not let it become boring . Therefore, it must have a purpose, be in line with the interests of your audience and contain reliable information that adds value. This way, you will be able to achieve your digital marketing goals in healthcare, without falling into the trap of lacking strategy and content relevance.

4. Ignore mobile
Unfortunately, despite this being obvious, many companies still don’t prioritize mobile . Today, it’s essential to create websites and content optimized for mobile devices. According to Google , if people have a negative experience on their mobile devices, they are 62% less likely to buy from your company in the future.

According to DataReportal’s “ Digital 2024: Global Overview Report ,” the number of unique mobile phone users worldwide reached 5.61 billion in January 2024. This represents more than two-thirds of the world’s total population . Furthermore, the total number of cellular connections associated with smartphones continues to increase, and with nearly 7 billion smartphones now in use, the latest data indicates that these devices now account for about 85% of phones in use worldwide today.

Additionally, the number of smartphones in use is growing at an annual rate of 5.3%, with over 350 million new smartphones coming into active use in the last 12 months. In other words, with the latest data on mobile usage , ignoring this trend could be one of the biggest mistakes in your healthcare digital marketing strategy.

See also : Is your website any good?

5. Not measuring actions
It is essential to monitor traffic and indicators of actions carried out in digital marketing. After installing monitoring tools, such as Google Analytics, it is very important to monitor the results of the channels and check which ones are most relevant according to your goal. Which channel brings you the most conversions? Which generates the most clicks? And which post reached the most people? Without analyzing the results, it is not possible to check what works or improve your metrics.

Bonus! Another very common mistake in the marketing area of ​​some companies is the loss of logins and passwords for the digital marketing tools used . It is very common for companies to lose these accesses when changing employees or agencies. However, this hinders and delays the digital marketing strategy. Therefore, it is important for the company to store, whether in the cloud or in an internal system, the access forms for social networks, the website, Google Analytics, Facebook and Google Business Manager , among other tools.

If you have a clinic or are a healthcare professional, also read our article “ TikTok for healthcare companies: a great opportunity to reach different audiences ” and get up to date with the new social networks.