Delivery heatmap and delivery reports: identifying peaks of unmet demand by region

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In today's world, where speed and convenience are essential elements for consumers, food delivery has become one of the most competitive areas of the restaurant market.

With the growth of the delivery sector, there is a need to adopt technologies to optimize operations and meet customer demands. One such technology is the delivery heat map , a great tool that provides information on areas of greatest demand and locations not yet served by your delivery service.

Want to know more about the heat map for delivery? Keep reading and cambodia whatsapp number database tell you everything!

Index
How does the heatmap for delivery work on Menu Web?
Delivery analysis
In the delivery analysis you will be able to check the following metrics:
And how are these metrics calculated, Web Menu?
Centralize and automate your delivery service, managing all your orders with Cardápio Web
Right after that we have the “Delivery time analysis” section with the following metrics:
Understanding the heatmap on the analysis screen
How does the heatmap for delivery work on Menu Web?

How does the delivery heatmap work on Menu Web? (image: CW system)
Delivery analysis
Imagine having access to a dashboard that offers you detailed metrics about your deliveries! In the delivery analysis tab, you can find all the metrics of your deliveries, as well as a heat map that reveals areas of highest and lowest demand.

This is the proposal of the delivery analysis screen, which stands out as an indispensable tool for owners of delivery restaurants.

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Name
Name
Enterprise
Enterprise
E-mail
E-mail
Telephone
Telephone
Monthly billing

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Number of orders per day

I have no orders yet
In the delivery analysis you will be able to check the following metrics:
Deliveries: Number of orders. This metric allows you to identify spikes in activity, adjust staffing as needed, and ensure they are prepared to meet demand.
Billing: sum of order values. Allowing you to assess the impact of promotions and make strategic decisions to boost business growth.
Average ticket: average ticket price for orders. By understanding the average amount spent per order, we can see opportunities to increase the average ticket price, whether through special offer strategies or combos.
Delivery fees for the order to the customer: Tracking the sum of these fees allows you to assess the financial impact of deliveries and ensure that prices are aligned with operational costs.
Courier payment fees: the sum of the courier fees for orders. Knowing the sum of these fees allows you to assess the financial impact of delivery services and ensure that costs are under control.
Average order duration: Average time between placing an order and its completion. Knowing the average time between placing an order and its completion allows you to identify bottlenecks in the delivery process, reduce waiting times, and offer faster, more convenient delivery to customers.
And how are these metrics calculated, Web Menu?
Time to confirm: average time between placing an order and its confirmation (“In preparation” status). This metric does not take into account scheduled orders and orders made through the Portal or Extension.
Preparation time : average time between order acceptance (“In preparation” status) and its change to “Ready” status.
Waiting time: average time between changing to “Ready” status and changing to “Out for delivery” status.
Delivery time: average time between changing to “Out for delivery” status and changing to “Delivered” status.
But remember: to calculate the metrics above, it is important that each order has passed through all statuses.

Read also >>>> CMV: learn how to calculate the most important metric of your delivery

Right after that we have the “Delivery time analysis” section with the following metrics:
On-time deliveries: number of deliveries that were made on time.
Late deliveries: number of deliveries that were made after the deadline.
Average delay: average delay of all deliveries made after the deadline.
Longest delay : longest delay among all deliveries made after the deadline.
Here, only orders that have a delivery estimate and have the status “Delivered” are considered.

It is the moment when the order status is changed to “Delivered” that determines whether the delivery was made within the stipulated period.

We must remember that only delivery people, through the delivery person link, can change the status of an order to “Delivered”.

See also:

NEW: MENU WEB DELIVERY MANAGEMENT SYSTEM!
Understanding the heatmap on the analysis screen

How does the delivery heatmap work on Menu Web? (image: CW system)
One of the most important features of the delivery analytics screen is the heat map , which visually shows the regions with the highest concentration of delivery orders. The more orange a region is, the higher the demand in that area.

This visualization allows us to identify areas of high demand and adjust delivery strategies accordingly.

And what is the importance of defined regions and attempts to place orders outside the delivery area? We'll tell you!

It is essential that establishments define their delivery areas to ensure a smart delivery route, and so the system automatically displays the delivery regions defined by your restaurant, providing a view of the areas served.

Furthermore, order attempts made outside the established delivery areas are identified and displayed on the map as well, allowing for the recognition of missed opportunities. As we often say: where demand is burning, but supply is not keeping up.