Example social media campaigns employer branding
Posted: Sat Apr 19, 2025 8:56 am
Job advertisements alone are no longer enough these days. Potential employees want to know what a company stands for and what it's like to work there before they even consider applying. Therefore, employer branding has become increasingly important.
BOSCH: Work #LikeABosch
The German company BOSCH has done its employer branding homework and romania phone number data presents itself as an attractive employer on Instagram: Under the hashtag Work #LikeABosch, the channel @boschkarriere offers behind-the-scenes footage, employee testimonials, and insights into various professional fields.
The hashtag generates a smile, is widely shared, and remains memorable. The channel is further recognized by three corporate influencers .
9 steps to a successful social media campaign
So how exactly should social media managers go about planning and creating a successful social media campaign?
Here are the steps for planning a social media campaign:
Step 1: Define goals
First, the goals must be defined. This will inform further planning and, ultimately, the success monitoring of social media advertising.
These are the main goals:
The overall goal of the campaign – this can be to generate sales for a new product, gain followers, build an image or generally strengthen the market position.
Marketing KPIs – which metrics should be achieved? Shares, likes, etc.
Target groups – who should be reached with the campaign? (Our tip: Conduct a social media target group analysis .)
Step 2: Define the message
What message can achieve these goals? How is the target audience addressed? A message is not the same as a call to action or a claim. Rather, the message is about addressing the target audience on a different – usually emotional – level. In the above example with the new smartphone, such a message could be: "With your phone camera, you can create the most beautiful memories."
Step 3: Set a budget
Determine the costs of the social media campaign – what costs should you expect? The budget should also include adjustments that may be necessary after the campaign launch.
Step 4: Choose a strategy
The strategy involves questions such as:
How exactly should the goals be achieved?
How should the message be conveyed? Videos and/or images, protagonists, language style, visual storytelling , etc.
During what period should the social media campaign run? Special holidays, for example, may be crucial. When using social media campaigns for recruiting, application deadlines may need to be considered.
BOSCH: Work #LikeABosch
The German company BOSCH has done its employer branding homework and romania phone number data presents itself as an attractive employer on Instagram: Under the hashtag Work #LikeABosch, the channel @boschkarriere offers behind-the-scenes footage, employee testimonials, and insights into various professional fields.
The hashtag generates a smile, is widely shared, and remains memorable. The channel is further recognized by three corporate influencers .
9 steps to a successful social media campaign
So how exactly should social media managers go about planning and creating a successful social media campaign?
Here are the steps for planning a social media campaign:
Step 1: Define goals
First, the goals must be defined. This will inform further planning and, ultimately, the success monitoring of social media advertising.
These are the main goals:
The overall goal of the campaign – this can be to generate sales for a new product, gain followers, build an image or generally strengthen the market position.
Marketing KPIs – which metrics should be achieved? Shares, likes, etc.
Target groups – who should be reached with the campaign? (Our tip: Conduct a social media target group analysis .)
Step 2: Define the message
What message can achieve these goals? How is the target audience addressed? A message is not the same as a call to action or a claim. Rather, the message is about addressing the target audience on a different – usually emotional – level. In the above example with the new smartphone, such a message could be: "With your phone camera, you can create the most beautiful memories."
Step 3: Set a budget
Determine the costs of the social media campaign – what costs should you expect? The budget should also include adjustments that may be necessary after the campaign launch.
Step 4: Choose a strategy
The strategy involves questions such as:
How exactly should the goals be achieved?
How should the message be conveyed? Videos and/or images, protagonists, language style, visual storytelling , etc.
During what period should the social media campaign run? Special holidays, for example, may be crucial. When using social media campaigns for recruiting, application deadlines may need to be considered.