How to Write an Instagram Bio for Your Business?

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First impressions are made only once. In virtual reality, we observe a similar trend: the modern Internet user does not have time to read the provided posts carefully – it is even said that the content is simply skimmed. So, how can you use the space provided for an Instagram bio to attract the attention of the audience? We recommend that you take the time to investigate this question – after all, the bio serves as a business card that fulfills several basic functions.

How to write an Instagram bio for your business?
Instagram Bio – Everything You Need to Know
An Instagram Business Account – Why Should You Have One?
Who is your business's Instagram target audience?
Show the world and add a link in your bio
Enhance your Instagram bio with a company graphic element
Take advantage of the potential of completing your company's Instagram bio
First things first – check out how to actually manage a business’s Instagram profile.

Instagram Bio – Everything You Need to Know
What is an Instagram bio? Short for biographical note, it’s a bolivia whatsapp number database introduction and description (of a company or person building their brand) that contains no more than 150 characters. The relatively small length is due to purely practical reasons – users are more likely to read a shorter post than a long, uniform block of text.

If this still sounds confusing to you and you’re wondering where the bio is on Instagram – to put it more figuratively – it’s the description you see under your account name.

Below you can see the Instagram bio:

Bringing you closer to the people and things you love. For up-to-date information on COVID-19 visit: www.instagram.com/coronavirus_info

instagram screenshot example
Here are some best practices to implement when setting up your account. If your business is already active on Instagram, you’re in no rush – let’s get to work!

An Instagram Business Account – Why Should You Have One?
Build a relationship with your customers
At this point, it’s worth dispelling the notion that an Instagram account is only good for fashion bloggers and the beauty industry. Among the millions of Instagram users are also… your (potential) customers. So why not build a relationship with them on a platform they enjoy using? Almost every industry will find a place for itself there.

Humanize your brand
A company IG account is the perfect space to share current events in the life of the company that don't fit into profiles on other mediums.

Showing the human element and emotions deepens the connection between your brand and your audience. If you’re wondering how to manage your business’s Instagram – start by adding a thoughtful bio.

business bio on instagram infographic
Adapt your communication accordingly
Defining the persona, i.e. the potential viewer of your account, is crucial and should be the starting point for further work. If you are targeting young mothers, for example, then your bio should have a different design than if you are a construction company. Make yourself known with an ultra-short introduction! Make it easy for potential customers to decipher your specialty and get in touch.

Accurately defining your prospect's profile (age, location, marital and financial status, education, main needs) will allow you to adapt not only the content of your bio, but also all communication on your company's Instagram.