Dynamic Custom Audiences
Posted: Thu Apr 17, 2025 9:56 am
However, custom audiences don't update automatically, so you need to constantly upload new customer data to the list as it changes. This can be time-consuming, especially if your user segments are constantly changing in your CRM. Let's take the example above, where we want to re-segment subscribers who haven't purchased. If someone is on your newsletter list that you've uploaded but hasn't yet purchased, as soon as they make a purchase, they should no longer be on that list.
However, without physically removing them from the custom audience, they'll still receive ads urging them to buy the product. This is a waste of advertising budget, but also risks annoying your customers!
The key here is finding a way to automate this process. This is where amazon data Driftrock Flow comes in...
With Driftrock Flow, you can connect your custom audiences to your CRM and automatically sync customer data based on the segment they fall into in your database. Flow is compatible with several CRM integrations, including MailChimp and Infusionsoft.
However, without physically removing them from the custom audience, they'll still receive ads urging them to buy the product. This is a waste of advertising budget, but also risks annoying your customers!
The key here is finding a way to automate this process. This is where amazon data Driftrock Flow comes in...
With Driftrock Flow, you can connect your custom audiences to your CRM and automatically sync customer data based on the segment they fall into in your database. Flow is compatible with several CRM integrations, including MailChimp and Infusionsoft.