Bottom of the funnel: 6 tips for converting leads into customers
Posted: Thu Apr 17, 2025 9:08 am
It is worth noting that converting leads into customers is the main objective of any digital marketing strategy . Therefore, at the bottom of the funnel , all actions performed in the previous stages of the funnel must lead the lead to the purchase decision.
In short, this is the stage where qualified leads are ready to make a decision. However, ensuring this conversion requires well-planned strategies, effective tools, and high-level personalization .
Inlead , a specialist in digital marketing funnels , offers a robust and complete platform that facilitates the entire process of building and managing the sales funnel.
In this article, we’ve outlined 6 practical and advanced techniques rcs data canada for converting leads into customers, showing how Inlead can be used in each of them. Read on to find out how to take your conversions to the next level.
1. Personalization at the Bottom of the Marketing Funnel
At the bottom of the funnel, leads expect a personalized experience. This means presenting specific solutions tailored to their needs and pain points.
According to leading studies in the field, 80% of consumers are more likely to buy from brands that offer personalized experiences .
In general, the Inlead platform allows you to use dynamic and personalized components to tailor messages based on data collected earlier in the funnel. For example:
Use the capture component to collect preferences throughout the funnel and personalize the offer at the end.
Add interactive graphics that show your lead how your solution specifically meets their needs.
Use Inlead's interactive video component to send a personalized message to your lead, explaining the benefits of your product.
2. Irresistible Offers and Urgency at the Bottom of the Funnel
Bottom-of-the-funnel leads are already aware of your solution, but need a final push to make a decision. Limited-time offers or exclusive bonuses can be the perfect trigger.
With Inlead you can use components like:
Timer to create a sense of urgency: Set a countdown for special offers.
Notifications to alert you about the approaching end of the offer.
Create a “Today Only” offer and set the timer to show the remaining time of the promotion. Add strategic calls-to-action , such as “Buy Now,” to encourage decision-making.
3. Social Proof and Testimonials at the Bottom of the Funnel
Trust is crucial at the bottom of the funnel. 88% of consumers trust reviews as much as personal recommendations , according to research. That’s why Inlead has a testimonials component that lets you:
View real reviews from past customers , including stars, photos, and comments.
Showcase detailed case studies by utilizing the carousel component to display multiple success examples.
Practical Tip: Include comparative charts or interactive infographics to demonstrate results achieved by other clients.
4. Simplifying the Marketing Funnel Buying Process
Barriers or complex processes can make a lead give up at the final moment. 67% of abandoned carts happen due to a complicated checkout process . Use Inlead to create a seamless purchase journey:
Integrate the call-to-action button directly with your checkout page, avoiding unnecessary redirects.
Use the loading component to show progress to the customer, ensuring they know they are moving towards completion.
Add a simple capture form, integrated with options such as choosing a plan or product , allowing the customer to complete the purchase in just a few clicks.
5. Loyalty Rewards throughout the Funnel Journey
Rewards programs not only encourage conversion, but also loyalty. Customers who receive incentives are 70% more likely to make a repeat purchase.
Inlead makes it possible to create gamified funnels , adding elements such as:
Progress meters (Level) to show how far the lead is from reaching a bonus.
Interactive graphs that highlight the benefits accrued through loyalty.
Set up automatic notifications to inform your lead about available benefits, such as discounts for their next purchase.
6. Intelligent Follow-up Automation
Not all leads will convert immediately. Strategic follow-up can ensure that the lead returns to the funnel and completes the purchase.
With Inlead , you can:
Set up automatic scripts to send reminders via email, SMS, or push notifications.
Create an extra step in the funnel to reactivate inactive leads with exclusive content and personalized offers.
Use the capture component to ask for feedback from leads who didn’t complete their purchase. Re-engage them with a personalized message.
In short, this is the stage where qualified leads are ready to make a decision. However, ensuring this conversion requires well-planned strategies, effective tools, and high-level personalization .
Inlead , a specialist in digital marketing funnels , offers a robust and complete platform that facilitates the entire process of building and managing the sales funnel.
In this article, we’ve outlined 6 practical and advanced techniques rcs data canada for converting leads into customers, showing how Inlead can be used in each of them. Read on to find out how to take your conversions to the next level.
1. Personalization at the Bottom of the Marketing Funnel
At the bottom of the funnel, leads expect a personalized experience. This means presenting specific solutions tailored to their needs and pain points.
According to leading studies in the field, 80% of consumers are more likely to buy from brands that offer personalized experiences .
In general, the Inlead platform allows you to use dynamic and personalized components to tailor messages based on data collected earlier in the funnel. For example:
Use the capture component to collect preferences throughout the funnel and personalize the offer at the end.
Add interactive graphics that show your lead how your solution specifically meets their needs.
Use Inlead's interactive video component to send a personalized message to your lead, explaining the benefits of your product.
2. Irresistible Offers and Urgency at the Bottom of the Funnel
Bottom-of-the-funnel leads are already aware of your solution, but need a final push to make a decision. Limited-time offers or exclusive bonuses can be the perfect trigger.
With Inlead you can use components like:
Timer to create a sense of urgency: Set a countdown for special offers.
Notifications to alert you about the approaching end of the offer.
Create a “Today Only” offer and set the timer to show the remaining time of the promotion. Add strategic calls-to-action , such as “Buy Now,” to encourage decision-making.
3. Social Proof and Testimonials at the Bottom of the Funnel
Trust is crucial at the bottom of the funnel. 88% of consumers trust reviews as much as personal recommendations , according to research. That’s why Inlead has a testimonials component that lets you:
View real reviews from past customers , including stars, photos, and comments.
Showcase detailed case studies by utilizing the carousel component to display multiple success examples.
Practical Tip: Include comparative charts or interactive infographics to demonstrate results achieved by other clients.
4. Simplifying the Marketing Funnel Buying Process
Barriers or complex processes can make a lead give up at the final moment. 67% of abandoned carts happen due to a complicated checkout process . Use Inlead to create a seamless purchase journey:
Integrate the call-to-action button directly with your checkout page, avoiding unnecessary redirects.
Use the loading component to show progress to the customer, ensuring they know they are moving towards completion.
Add a simple capture form, integrated with options such as choosing a plan or product , allowing the customer to complete the purchase in just a few clicks.
5. Loyalty Rewards throughout the Funnel Journey
Rewards programs not only encourage conversion, but also loyalty. Customers who receive incentives are 70% more likely to make a repeat purchase.
Inlead makes it possible to create gamified funnels , adding elements such as:
Progress meters (Level) to show how far the lead is from reaching a bonus.
Interactive graphs that highlight the benefits accrued through loyalty.
Set up automatic notifications to inform your lead about available benefits, such as discounts for their next purchase.
6. Intelligent Follow-up Automation
Not all leads will convert immediately. Strategic follow-up can ensure that the lead returns to the funnel and completes the purchase.
With Inlead , you can:
Set up automatic scripts to send reminders via email, SMS, or push notifications.
Create an extra step in the funnel to reactivate inactive leads with exclusive content and personalized offers.
Use the capture component to ask for feedback from leads who didn’t complete their purchase. Re-engage them with a personalized message.