Reset Your Facebook Ads
Posted: Thu Apr 17, 2025 8:51 am
Otherwise, if you know it's exclusively a Facebook Ads issue, it may be time to restart and create the campaign(s) from scratch. It could just be ad decay, so a hard reset will check that.
In absolutely desperate situations, you may even want to try a new ad account. But proceed with CAUTION. By resetting everything, you'll lose your ad history and account history, if you go that far. It will take a while for the optimization algorithms to get back up and running.
To do a hard reset on your Facebook Ads, here's another quick guide.
If it's a specific ad campaign, you can try duplicating the campaign and restarting it.
If that doesn't work, start with your best audiences/ad sets from before and rebuild everything step by step. For example, 1% Lookalikes and another good lead in a new campaign.
Use fresh ad creatives (3/4 treatments), perhaps inspired, but not chinese overseas europe data the same as your previous best performers.
Eliminate retargeting for now, so they don't take pixel conversions from prospecting campaigns.
Gradually redevelop your campaigns, first drawing inspiration from those that performed best before.
Good luck, and let us know if you think we missed anything, or if you have any other tips and tricks for debugging.
Book a demo to start capturing and converting more leads from Facebook ads and over 20 other lead sources.
In absolutely desperate situations, you may even want to try a new ad account. But proceed with CAUTION. By resetting everything, you'll lose your ad history and account history, if you go that far. It will take a while for the optimization algorithms to get back up and running.
To do a hard reset on your Facebook Ads, here's another quick guide.
If it's a specific ad campaign, you can try duplicating the campaign and restarting it.
If that doesn't work, start with your best audiences/ad sets from before and rebuild everything step by step. For example, 1% Lookalikes and another good lead in a new campaign.
Use fresh ad creatives (3/4 treatments), perhaps inspired, but not chinese overseas europe data the same as your previous best performers.
Eliminate retargeting for now, so they don't take pixel conversions from prospecting campaigns.
Gradually redevelop your campaigns, first drawing inspiration from those that performed best before.
Good luck, and let us know if you think we missed anything, or if you have any other tips and tricks for debugging.
Book a demo to start capturing and converting more leads from Facebook ads and over 20 other lead sources.