Reaching people who have canceled the recursion of a given package
Posted: Sun Apr 06, 2025 8:24 am
The customer noticed that some recipients cancel their packages for which payment is made automatically every month.
The first product criterion selected was the package end date .
Its value was set to “greater than or equal to 1” – this way, only customers with an active package fell into the segment.
The second product criterion was the name of the specific package that the recipient has.
The next step was to choose the duration of the package – in this case 30 days.
Then it was noted that the client did not have active recursion, and the chinese overseas british database next field was filled with information that recursion was initially enabled. This allowed us to single out clients who canceled a future payment for a previously purchased package.
To the segment of users isolated in this way, the client sent a win-back marketing communication , i.e. trying to get the previously recurring user to return.
The first product criterion selected was the package end date .
Its value was set to “greater than or equal to 1” – this way, only customers with an active package fell into the segment.
The second product criterion was the name of the specific package that the recipient has.
The next step was to choose the duration of the package – in this case 30 days.
Then it was noted that the client did not have active recursion, and the chinese overseas british database next field was filled with information that recursion was initially enabled. This allowed us to single out clients who canceled a future payment for a previously purchased package.
To the segment of users isolated in this way, the client sent a win-back marketing communication , i.e. trying to get the previously recurring user to return.