Contradictory rules

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Redirect rules from different sources (such as .htaccess files, server configurations, or CMS plugins) can conflict and create a loop.

For example, if your .htaccess file redirects " mysite.com/old-page " to " mysite.com/temp-page ", but a CMS plugin also redirects " mysite.com/temp-page " back to " example.com/old-page ", a [redirect loop] is created.

Are redirect chains bad for SEO?
Yes, redirect chains are bad for SEO because they reduce your organic office 365 database search performance.

Here are the biggest reasons why redirect loops hurt SEO:

Increased page loading times
Redirect chains can frustrate users by causing delays or leading them to unintended pages. This can increase bounce rates and decrease engagement.