How can you optimize for "entities" in SEO?

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Entity optimization in SEO means helping search engines understand the topics, people, places, and things you mention on your website. Instead of focusing solely on keywords, structure your content to clearly define entities and their relationships.

Here are some tips on how to "do" it:

1. Use structured data markup
Structured data helps Google recognize and categorize entities on your botim database website. By adding Schema.org markup, you can define entities like:

Brianna StrouseYou should add schema markup to important web pages to help search engines better understand, categorize, and display your content in search results.

Think of structured data as a translator for search engines.

- Brianna Strouse, SEO Manager at LevLane Advertising

For example, if you run a local restaurant, using the LocalBusiness schema can help Google recognize your restaurant as an "entity" and display it in search results with "expanded snippets."

Example of a local business schema