Search ranking is not entirely dependent on links

[sumonasumonakha.t]

This means that you do not receive "link equity" or "link juice" when your page is linked from any social platform, whether it's Facebook, Twitter, LinkedIn, or elsewhere.

So, is there any point in engaging in link building on these channels? Absolutely!



Studies have shown that positive social signals or the number of likes, retweets, instagram database and shares also affect rankings.

Search algorithms routinely crawl social media and analyze these signals.

Remember, the job of search engines is to deliver useful content.

With an expected 3 billion social media users in 2019 , it would be a foolish mistake to ignore what works on social media.

Before you start using social media for SEO, make sure you have the basics down.

Optimize your social profile by including a link in your bio description and the "website" field as done on this Twitter profile.