Digital Marketing Step by Step – Tools for Qualified Leads

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Why is there so much talk about Digital Marketing and its tools these days? The answer is simple: It’s not enough to do it right, you have to showcase your company, product or service correctly, on the right platform and to the right audience.
Digital Marketing Step by Step – Tools for Qualified Leads

Digital Marketing Step by Step – Tools for Qualified Leads

As I mentioned last week when I talked about Lead Generation , today I'm going to talk about 5 Tools that you can use to generate qualified leads.

1 – E-book:

It is one of the most used Tools or the Tool on the market, as its content is very broad and consistent.

In addition to acting as one of the tools that will provide mobile phone number data updated 2025 you with feedback from your customers, it will certainly help you establish yourself as a reference on the subject covered, as long as it is very well written, organized and that you speak with authority and knowledge about the topic covered. It is not enough to just “write” the E-book, but also to make it available in the correct way according to the way in which your leads will have access to it.

It is also highly recommended not only to research the topic that will be written, but also the ways in which these Tools will be accessed.



2 – Whitepapers:

Another of the most used tools today is the Whitepaper, which, despite not having the same intensity and benefit as the E-book, is produced with less effort and is also very effective in getting your leads to accept exchanging their data.

It’s worth presenting whitepapers as if they were slightly longer posts. A good tip is to create content along the lines of “ 10 things you need to know about …”.

It is worth mentioning that, if your company invests in keywords and currently only has direct conversion offers (e.g. request a quote, find out more, etc.), creating a whitepaper and directing part of the traffic there is probably the quickest thing you can do to increase Lead generation while maintaining the same investment.

(Remember that, especially in B2B businesses, customers are often not yet at the right time to purchase when they land on your website.)



3 – Webinars:

Increasingly used as one of the main Digital Marketing Tools, whether using slides or filming a lecture, Webinars have interesting benefits. By using voice or voice and image, webinars end up having a more personal, direct touch, which brings potential customers closer to the company.

Plus, it's much quicker to prepare a few slides and talk over them than to write out the entire content of an eBook.

It is necessary to pay attention to:

– Camera – A good option is a portable camera

– Editing – Today there are quite easy ways to edit a video, but to simplify, people produce content in the “One Shot” format, that is, without editing.

– Script – A simplified sequence (a template) of what to cover during recording.



4 – Templates:

If your company has a document template – presentation, spreadsheet, etc. – that is related to your business and can help your customer in their day-to-day activities, providing it for download is also a good opportunity for generating Leads.

Templates are tools that can be fully editable, allowing for complete formatting and customization.

(Remember that some templates are protected by copyright and their disclosure may be linked to the presentation of these rights.)



5 – Tools:

Most tools are provided by technology companies, which may create a specific tool and offer it for free to their potential customers. This tool may be something new or a subpart of the company's paid product.

Who has never installed a demo, trial, free version to test, etc.?

In fact, this can be used not only to generate leads, but also to help in the conversion and sales process for the paid tool, as it helps the user to get a “taste” of what the experience with the complete product will be like.

It is also worth remembering that it is not enough to work to create these new business opportunities, but also to maximize them and I will talk later about how to do this.

Online tools are increasingly being developed to make a variety of tasks easier for people with little experience, from template-based website creation platforms to video production and conversion. One of the most popular tools that has seen the most growth is Canva , a design platform that makes life easier for students and small professionals.