How to sell on Shopify? – Adding products, marketing and selling abroad

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Setting up a Shopify store is just the first step to selling on the platform. The next steps involve adding products and choosing the best way to promote and market your store. How do you sell on Shopify? Let’s find out!

How to sell on Shopify? – index:
Adding products
Personal selling
Marketing and promotions
Shopify Inbox
Analysis
Overseas sales
Dynamic checkout buttons
Adding products
1. Adding products manually
To add a product, go to the admin panel and click on “ Products “. A list of tabs will expand with all the products, inventory, orders, shipments, collections, and gift cards. To proceed and add a product, click on “ Add Product “.

1. How to sell on Shopify
The add product page will appear. You will need to provide information regarding:

title,
product description – should contain keywords that will make it easier for bahrain whatsapp number database to find the offer. It is worth betting on unique content, not copied from manufacturers. A good description should contain all the necessary information and parameters that encourage the user to make the purchase and answer any questions they may have,
multimedia – photos/videos should be of the best possible quality. Don’t forget about alternative texts, which affect the best positioning in search engines,
price (optional price before and after discount),
manufacturing cost of the product (the buyer will not see this value),
SKU number and quantity of products,
determine whether it is a physical or digital product,
specify the weight of the product,
optionally provide variants.
On the right side of the window, the seller has space to enter information about:

suppliers,
product type,
collections,
tags.
The prepared product offer can be previewed before publication.

2. How to sell on Shopify
2. Adding products using a .csv file
Shopify allows you to import all your products at once using a .csv file. To do this, go to the “ Products ” tab and press “ Import ” in the top right corner. A window will appear where you can upload the appropriate file. The seller has the option to download a sample .csv file.

3. How to sell on Shopify
The sample file is available in English. Shopify has prepared a special guide explaining each line of the spreadsheet so that the seller has no doubts about what to enter. The guide is available at this link .

4. How to sell on Shopify
3. Shopify Collections
Shopify categorizes products by collection. This helps customers search for deals based on categories, such as women’s clothing, sales, holiday decorations, etc. There are two types of collections available to the seller:

automatic collection – the seller uses the selection conditions (max. 60) and determines whether the products should meet all of them or only some of them. When the owner adds a new product, it is automatically assigned to the collection whose conditions it meets. The disadvantage of this solution is that it is not possible to remove a product from a collection – this can be worked around by editing the details of this item so that it does not meet the conditions,
manual collection – this method requires more work, as adding and removing products must be done manually.
To create a collection, go to the “ Products ” tab in the admin panel → “ Collections ” and in the top right corner press the “ Create Collection ” button.

5. How to sell on Shopify
Personal selling
Shopify POS is an app that allows you to sell products in person. You can use it to sell in multiple locations, such as stationery stores, grocery stores, etc. By syncing Shopify and Shopify POS, you can track orders and inventory across all sales channels. For in-person sales, you need the right equipment. Stores located in the US, Canada, UK, Ireland, or Austria can purchase such a device directly from Shopify.

Marketing and promotions
Developing the right marketing plan can help increase store traffic and conversions. The owner can implement the following to help reach more users:

Search engine optimization ( SEO ) – this includes page loading speed, responsiveness, product and category descriptions (containing keywords), links, and completion of the meta title and meta description.
Social media promotion – Setting up accounts on social media platforms will allow you to showcase your offering, inspire trust in potential customers, and build your brand image. Shopify offers the ability to connect your store with Facebook, Instagram, and Pinterest, allowing you to sell directly through social media. Products purchased via social media will automatically reduce inventory in your store, so you don’t have to manually track it. Social media profiles are also a great place to connect with customers and answer their questions.
Paid advertising – the seller can use paid forms of advertising, such as Google Merchant Center (advertising displayed via, for example, an image), Google Ads (useful for, for example, display and remarketing campaigns) and Facebook Ads center (paid Facebook ads ).
Promotions – The seller can choose to launch promotions, such as flash sales or seasonal sales. It is also possible to offer discounts and manage them from the admin panel → “ Discounts “.