4 essential marketing actions for your SME
Posted: Mon Dec 23, 2024 10:49 am
Micro and small businesses do not usually have many resources to invest in marketing, which ends up taking a back seat. However, it is important to remember that allocating efforts and funds to the sector is essential, as it is precisely these smaller businesses that most need the help of good advertising campaigns to become known to their target audience and establish themselves in the market permanently.
There are several strategies for micro and small entrepreneurs to invest in their brand and in promoting their services, without high costs. To help you boost the promotion of your business, check out essential marketing actions for your SME to gain more space in the market:
Content
Plan ahead
Invest in your online presence
Calculate the return on marketing
Invest in seasonality
Plan ahead
By developing an efficient plan , it is possible to clearly define who you want to reach with your campaigns, what type of customer you are targeting, where they are, and what canadian consumer email lists their tastes and consumption habits are. It is from there that all actions will be guided, take shape and be executed. It is during planning that all records of what you intend to do, what is being done and what has already been done, as well as the results of all actions, will be made.
Read also: DIGITAL MARKETING: THE IMPORTANCE FOR SMALL AND MEDIUM-SIZED BUSINESSES
Invest in your online presence
Among the marketing tips for small businesses, this is one of the most common: having a website is essential today! In addition to being a “virtual business card” with a description, photos, address and contact details, the website is a rich platform for interacting with the public and disseminating specialized content, which contributes to brand recognition and strengthening.
In addition, it is also necessary to think about solid strategies for social media , such as Facebook, Twitter, Pinterest, YouTube, among others. Your target audience is certainly present on social media, after all, who isn't these days? They are all there, interacting, giving opinions and, most importantly, sharing and evaluating content – and your product is included in this dynamic.
Calculate the return on marketing
Some marketing metrics require research and detailed reports. Others, however, can be quickly identified as the business progresses. Before taking any action, investigate who your target audience is and what the expected effect is. Keep an organized spreadsheet that compares the objective of the new strategy with the results achieved. Also compare the numbers from the previous period to calculate the impact of the effort made to promote the brand.
There are several strategies for micro and small entrepreneurs to invest in their brand and in promoting their services, without high costs. To help you boost the promotion of your business, check out essential marketing actions for your SME to gain more space in the market:
Content
Plan ahead
Invest in your online presence
Calculate the return on marketing
Invest in seasonality
Plan ahead
By developing an efficient plan , it is possible to clearly define who you want to reach with your campaigns, what type of customer you are targeting, where they are, and what canadian consumer email lists their tastes and consumption habits are. It is from there that all actions will be guided, take shape and be executed. It is during planning that all records of what you intend to do, what is being done and what has already been done, as well as the results of all actions, will be made.
Read also: DIGITAL MARKETING: THE IMPORTANCE FOR SMALL AND MEDIUM-SIZED BUSINESSES
Invest in your online presence
Among the marketing tips for small businesses, this is one of the most common: having a website is essential today! In addition to being a “virtual business card” with a description, photos, address and contact details, the website is a rich platform for interacting with the public and disseminating specialized content, which contributes to brand recognition and strengthening.
In addition, it is also necessary to think about solid strategies for social media , such as Facebook, Twitter, Pinterest, YouTube, among others. Your target audience is certainly present on social media, after all, who isn't these days? They are all there, interacting, giving opinions and, most importantly, sharing and evaluating content – and your product is included in this dynamic.
Calculate the return on marketing
Some marketing metrics require research and detailed reports. Others, however, can be quickly identified as the business progresses. Before taking any action, investigate who your target audience is and what the expected effect is. Keep an organized spreadsheet that compares the objective of the new strategy with the results achieved. Also compare the numbers from the previous period to calculate the impact of the effort made to promote the brand.