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In my personal experience, macrobloggers set prices for advertising, but do not try as hard. At the same time, there is a formed jamb of microbloggers whose audience is not yet "tired" of advertising in the account.

The best option is to combine several influencers, which will provide both recognition and sales."


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How to collect analytics of an influencer account?
It is important to monitor the account for two weeks, mobile phone number database india preferably a month. During this period, you will understand to what extent the influencer fits into your target audience, whether his ideology corresponds to the ideology of the brand.

What data should be taken for analysis?

Target audience - who is subscribed, who comments on posts, number of likes, who responds to comments and to whom, age category, coverage by countries, and also how long the influencer has been on the market. The direction of your business should coincide with the interests of your followers. If you need to advertise car parts, then you should not promote it through a blog for young mothers.
What content is created - what is the influencer trying to say and how does he/she present the information, express his/her own position, and whether these theses coincide with your goals and objectives. The brand's reputation will depend on this.
Number of ads - what kind of ads the influencer publishes and in what quantity.
Advertising of competitors. In this matter, you should rely on your strategy.
Working with influencers is a must-have data monitoring. Write down the numbers, sum up the results, and then decide on cooperation.

Influencers who are they?