Both of these measures make it easy to measure advertising performance and potential customer interests as data, and you can flexibly change your target audience or copy based on that data. Another advantage is that they are cost-effective and allow for continuous PDCA.
External media coverage
As an online lead acquisition strategy, it is also effective to use external media such as paid media and earned media, which are not owned media.
In this case, external media refers to media sites and netherlands mobile phone number service comparison sites aimed at potential customers in the target demographic. You can also expect to match with potential customers that you could not reach on your own website alone and acquire high-quality leads.
When using external media, it is important to clarify the target potential customers. Identifying the persona of the potential customers and choosing the appropriate media site will lead to effective lead acquisition.
Webinars are a combination of the words "web" and "seminar" and refer to online seminars and lectures held over the internet. They are characterized by the fact that a large number of people can participate regardless of location, and as face-to-face meetings were refrained from during the COVID-19 pandemic, they have become popular in place of real seminars and exhibitions.
The advantage of webinars for the organizer is that they can build trust by communicating with potential customers. Unlike offline seminars, they can attract participants regardless of the location, so . In addition, by distributing archived videos and co-hosting with multiple companies, you can increase your chances of acquiring leads and increase your company's awareness.