Creating compelling content that aligns with your audience’s interests and needs can do A LOT more for your business than you can imagine. The most important benefit of all is increasing your sales, thus revenue.
How does it do it?
Builds brand awareness. The more people know the brand, the bigger the number of potential customers is.
Establishes your brand as an authority within your industry and constructs trust and credibility. People buy from brands they trust and read online reviews before making a purchase.
Builds client loyalty. By continuously providing valuable content that educates your clients, you nurture the relationship with them which turns them into loyal customers.
Drives traffic to your website and social media pages. Your website and social media pages are the key sale points where you promote your products/services. So, more visits means more sales.
Digital content marketing is a digital marketing strategy used to increase website conversion through various content strategies. It uses different types of content to inform, educate, and provide value to the target audience, thus turning them into customers. Here, take a look at the graph delivered by Statista. It shows content marketing banking database revenue worldwide in 2018-2026:
propellerads-digital-content-marketing-example
It grows!
Still wondering, how important is content in a digital marketing strategy?
The content not only educates and informs consumers but also serves as a sales tool for businesses.
What Type of Content Should You Create?
If content is king, does that mean any type of content works for every goal and every audience?
NO!
Your content must align with your target audience’s interests and needs. It also must match your business goals and your offer. That’s why you have to create a digital content marketing strategy for every goal the company wants to achieve.
The most popular types of content are:
Blog posts
Website content
Ebooks
Templates
Infographics
Videos, especially how-to’s and reels
Emails
Webinars
Podcasts
Case studies
Freebies – free content that everyone (usually subscribers) can download.