5 Digital Marketing Myths That Could Be Holding You Back
Posted: Mon Dec 23, 2024 9:06 am
Like any trending topic, some Digital Marketing myths have become popular in recent years. And blindly believing in them will cause your company to waste a lot of time and money.
Digital Marketing is very dynamic. This means that what was effective a few years ago may not be as effective today. What also worked for a competitor may not always work for your company.
So, what is true and what is just a big myth in Digital Marketing?
Check out this list we’ve prepared and don’t fall into some dangerous traps!
1. SEO can only be done once
SEO or website optimization has been one of the hottest topics of debate at the moment.
Consequently, the vast majority of companies are showing canada telephone numbers interest in investing in this strategy. And it's no wonder: SEO has the power to improve brand visibility. But without having to invest more in advertising.
However, it is important to understand that optimizing a website is not an isolated practice , much less a one-off one. After all, there is no point in reviewing the website and then leaving SEO aside.
This is a task that needs to be reviewed and updated constantly. Therefore, obtaining external links, making the site faster and selecting important terms is a daily task.
After all, people's behavior and even Google's requirements change all the time. And you need to keep up!
2. Relevance is synonymous with always being first
This is another common Digital Marketing myth. When we talk about SEO and Google ads, the first thought is that you need to be in the first position to get results.
As contradictory as it may seem, being in first place is not always the best way to achieve your goals. Furthermore, it is common for your business's main keyword to not be the one that brings the most conversions.
Most of the time, it is worth betting on more specific terms to achieve good authority and, consequently, more sales.
Remember that segmentation is the key to optimizing results.
3. Email marketing is a bad practice
Since many people don't like receiving promotional emails from companies, it's natural to believe that this is an annoying practice that doesn't bring results.
But the reality is not quite like that. That's why our third item on digital marketing myths is about email marketing!
Email marketing is a powerful tool for retaining customers and increasing sales in online stores.
If you're still skeptical, here are some statistics to change your perception of the effectiveness of email marketing:
Emails are 40 times more effective at bringing in new customers than social media ( CampaignMonitor );
Customers who purchase via email marketing spend 138% more than those who do not receive this type of communication (Convince&Convert);
Email marketing has a 69% higher direct conversion rate than social media and other offline channels (DMA).
4. Social media support can be done by anyone
This is a very common mistake when it comes to social media. And, unfortunately, it is one of the ones that brings the most negative and long-term results for brands.
Customer service is a matter that must be treated very seriously and carried out by highly qualified people . When we talk about social media, it is important to keep in mind that the exposure and speed of information is much greater.
Therefore, any slip-up or lack of preparation can turn into a terrible crisis for your brand, compromising its image and leading to lost opportunities to win new customers.
Therefore, be very careful when choosing the person or company that will represent your brand on social media!
5. Digital Marketing results are guaranteed and fast
Many companies that venture into the world of Digital Marketing do so believing that they will achieve quick results. However, the practice is far from this belief.
As actions carried out on the internet can be measured and monitored in real time , it is normal for the demands to be greater than in traditional Marketing.
However, it is important to keep in mind that results depend directly on a good strategy and appropriate investments. Therefore, there is no point in demanding the same results as a large company with a 5 times smaller investment in campaigns, for example.
It is also important to be clear that Digital Marketing requires learning, optimization and time . Therefore, be wary of anyone who promises huge achievements in a short space of time.
Digital Marketing is very dynamic. This means that what was effective a few years ago may not be as effective today. What also worked for a competitor may not always work for your company.
So, what is true and what is just a big myth in Digital Marketing?
Check out this list we’ve prepared and don’t fall into some dangerous traps!
1. SEO can only be done once
SEO or website optimization has been one of the hottest topics of debate at the moment.
Consequently, the vast majority of companies are showing canada telephone numbers interest in investing in this strategy. And it's no wonder: SEO has the power to improve brand visibility. But without having to invest more in advertising.
However, it is important to understand that optimizing a website is not an isolated practice , much less a one-off one. After all, there is no point in reviewing the website and then leaving SEO aside.
This is a task that needs to be reviewed and updated constantly. Therefore, obtaining external links, making the site faster and selecting important terms is a daily task.
After all, people's behavior and even Google's requirements change all the time. And you need to keep up!
2. Relevance is synonymous with always being first
This is another common Digital Marketing myth. When we talk about SEO and Google ads, the first thought is that you need to be in the first position to get results.
As contradictory as it may seem, being in first place is not always the best way to achieve your goals. Furthermore, it is common for your business's main keyword to not be the one that brings the most conversions.
Most of the time, it is worth betting on more specific terms to achieve good authority and, consequently, more sales.
Remember that segmentation is the key to optimizing results.
3. Email marketing is a bad practice
Since many people don't like receiving promotional emails from companies, it's natural to believe that this is an annoying practice that doesn't bring results.
But the reality is not quite like that. That's why our third item on digital marketing myths is about email marketing!
Email marketing is a powerful tool for retaining customers and increasing sales in online stores.
If you're still skeptical, here are some statistics to change your perception of the effectiveness of email marketing:
Emails are 40 times more effective at bringing in new customers than social media ( CampaignMonitor );
Customers who purchase via email marketing spend 138% more than those who do not receive this type of communication (Convince&Convert);
Email marketing has a 69% higher direct conversion rate than social media and other offline channels (DMA).
4. Social media support can be done by anyone
This is a very common mistake when it comes to social media. And, unfortunately, it is one of the ones that brings the most negative and long-term results for brands.
Customer service is a matter that must be treated very seriously and carried out by highly qualified people . When we talk about social media, it is important to keep in mind that the exposure and speed of information is much greater.
Therefore, any slip-up or lack of preparation can turn into a terrible crisis for your brand, compromising its image and leading to lost opportunities to win new customers.
Therefore, be very careful when choosing the person or company that will represent your brand on social media!
5. Digital Marketing results are guaranteed and fast
Many companies that venture into the world of Digital Marketing do so believing that they will achieve quick results. However, the practice is far from this belief.
As actions carried out on the internet can be measured and monitored in real time , it is normal for the demands to be greater than in traditional Marketing.
However, it is important to keep in mind that results depend directly on a good strategy and appropriate investments. Therefore, there is no point in demanding the same results as a large company with a 5 times smaller investment in campaigns, for example.
It is also important to be clear that Digital Marketing requires learning, optimization and time . Therefore, be wary of anyone who promises huge achievements in a short space of time.