While flashing up a bunch of logos might give your prospect some confidence in you, including relevant testimonials or case studies slotted into a meaningful presentation structure and linked to your USPs is going to be a more effective strategy. If you claim to be more cost effective or faster than a competitor, present case studies that demonstrate this. You can also match your testimonials to your prospect if you do your research ahead of time. For example, if your prospect has a particularly complex organizational structure to navigate show them a testimonial from a similar organization.
Sales presentation screenshot with phone numbers in honduras the title 'Bright Company Our Story'. There is a timeline with company achievements.
I’m sorry to break it to you but no one really cares about your company history except you. Your audience want to know how you can help them today to improve their future, they’re not there for a history lesson.
The exception
Any company history you share needs to be meaningful to your audience. Perhaps one of your USPs is innovation, and a timeline of the last 10 years demonstrates that your company is always ahead of the curve in adopting or creating new technology. Or perhaps you’re talking about stability and a timeline shows consistent growth despite industry instability. Think about where this message best fits in your story and avoid making a timeline part of an irrelevant ‘About us’ section at the beginning of your deck.
So, clickbait blog post title? Maybe a little. I’m not saying that all of these types of sale presentation slides need to be totally outlawed, but presenters do need to start using them so they support a persuasive story and help maintain focus on the prospect. Any other slide types that you think need the chop? Leave your thoughts in the comments below!
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