By age and gender When using them

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It would be more appropriate to use a downward adjustment. Also in this section you can set, on the contrary, an increasing adjustment, which will allow you to show your ad more often to those who are most interested in your product. To set up an upward adjustment, you will need to find the most converted segment in Metrica and develop a similar audience in Yandex Audience based on it. Then set up an upward adjustment in the advertising account. In this way, you yourself can select those audience segments that you consider the most profitable.

The demographic data of users is taken into pakistan cell phone number list account. In order not to waste money on users who are definitely not interested in your offer, it is necessary to use this amendment. To begin, you will need to study the data about users who are already your customers. Your audience should be divided into several parts: People who are not your clients in principle. For example, if you are engaged in the sale of real estate, then users who are under 18 years old cannot a priori be your clients.

Therefore, in order not to waste funds on non-converting clicks, it would be logical to implement this amendment at the beginning of development. Users who are interested in a product but do not make a purchase. This segment is often interested in your product, studies it, but rarely converts. In this case, it would be appropriate to use downward adjustments so as not to waste the budget on unnecessary clicks. Your potential clients. Upward adjustments should not be used at the beginning of the launch of the advertising campaign.