Digging up customers by combining direct mail and telemarketing
Posted: Thu Feb 20, 2025 10:14 am
A combination of direct mail (DM) and telemarketing is also effective.
First, direct mail (DM) is sent, and after a certain amount of time has passed, a telemarketing call is made to contact the customer directly.
If you leave direct mail (DM) sent, there is a chance that the customer will not check the contents, and it will not lead to digging up dormant customers. By making a phone call at a later date, you can create an opportunity for the customer to see the direct mail (DM), and create a contact point with dormant customers.
3. Data-driven discovery using MA tools
An MA tool is a system that automates the tasks required spain mobile database for marketing.
Listing inactive customers
Customer data analysis
Proposal of approach methods for each customer
By automating these tasks using MA tools, you can effectively target only dormant customers.
In recent years, MA tools equipped with AI have also been developed, and by defining dormant customers, it is possible to propose effective approaches for each customer.
By automating the collection and analysis of huge amounts of data, you will be able to efficiently uncover dormant customers.
4. Reconnecting with dormant customers through seminars and study sessions
Holding seminars and study sessions allows you to directly reconnect with dormant customers.
Some customers are not receptive to phone calls or emails, and for these people, face-to-face communication is most effective.
However, arranging individual opportunities for communication and re-establishing contact is not easy and can be considered inefficient.
By identifying common ground, such as using the same products or services, and holding seminars or study sessions, you can not only reconnect with your customers, but also get ideas for improving your products or services.
First, direct mail (DM) is sent, and after a certain amount of time has passed, a telemarketing call is made to contact the customer directly.
If you leave direct mail (DM) sent, there is a chance that the customer will not check the contents, and it will not lead to digging up dormant customers. By making a phone call at a later date, you can create an opportunity for the customer to see the direct mail (DM), and create a contact point with dormant customers.
3. Data-driven discovery using MA tools
An MA tool is a system that automates the tasks required spain mobile database for marketing.
Listing inactive customers
Customer data analysis
Proposal of approach methods for each customer
By automating these tasks using MA tools, you can effectively target only dormant customers.
In recent years, MA tools equipped with AI have also been developed, and by defining dormant customers, it is possible to propose effective approaches for each customer.
By automating the collection and analysis of huge amounts of data, you will be able to efficiently uncover dormant customers.
4. Reconnecting with dormant customers through seminars and study sessions
Holding seminars and study sessions allows you to directly reconnect with dormant customers.
Some customers are not receptive to phone calls or emails, and for these people, face-to-face communication is most effective.
However, arranging individual opportunities for communication and re-establishing contact is not easy and can be considered inefficient.
By identifying common ground, such as using the same products or services, and holding seminars or study sessions, you can not only reconnect with your customers, but also get ideas for improving your products or services.