Lack of content preparation and tool usage skills
Posted: Thu Feb 20, 2025 9:44 am
To effectively utilize MA, high-quality content and appropriate operational skills are required.
For example, even if you design an email scenario to nurture potential customers, if the content you send is insufficient, you will not be able to communicate effectively. Also, if the segmentation settings are not appropriate, you will not be able to target effectively, which will reduce the effectiveness of your marketing measures.
To address this issue, it is essential to secure and develop the right uk mobile database MA personnel. Furthermore, even after the implementation of MA, there is a need for continued learning and improvement to gain skills and results.
Appropriate timing and criteria for introducing MA
From here, we will introduce the appropriate timing for introducing MA and the criteria for deciding on it.
Number of leads and size of potential customers
Website and content development status
Marketing team resources and structure
Number of leads and size of potential customers
Many people may think that "a large number of leads are required to introduce MA." In general, it is said that you can expect the effects of introducing MA if you have more than 100 leads per month and more than 1,000 customers in your database.
However, this number is only a guideline. You can start by achieving results with a small number of leads, and then get used to MA as the number of leads increases. It is possible to introduce MA even with 100 to 500 leads.
For example, even if you design an email scenario to nurture potential customers, if the content you send is insufficient, you will not be able to communicate effectively. Also, if the segmentation settings are not appropriate, you will not be able to target effectively, which will reduce the effectiveness of your marketing measures.
To address this issue, it is essential to secure and develop the right uk mobile database MA personnel. Furthermore, even after the implementation of MA, there is a need for continued learning and improvement to gain skills and results.
Appropriate timing and criteria for introducing MA
From here, we will introduce the appropriate timing for introducing MA and the criteria for deciding on it.
Number of leads and size of potential customers
Website and content development status
Marketing team resources and structure
Number of leads and size of potential customers
Many people may think that "a large number of leads are required to introduce MA." In general, it is said that you can expect the effects of introducing MA if you have more than 100 leads per month and more than 1,000 customers in your database.
However, this number is only a guideline. You can start by achieving results with a small number of leads, and then get used to MA as the number of leads increases. It is possible to introduce MA even with 100 to 500 leads.