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How to Write a CTA That Converts

Posted: Mon Dec 23, 2024 8:34 am
by shanti65
A CTA that converts is one of the great secrets to a good Digital Marketing campaign , whether it is focused on ads or Inbound.

The CTA (Call-to-Action) is nothing more than a call to action. In other words, it is almost a request for your persona to do what you want, such as leaving contact details or making a purchase.

As obvious as it may seem, many campaigns fail to produce results because the CTA was not worked on correctly. That's why we've put together some tips to help you create a CTA that converts!

1. Use a sense of urgency
Knowing and working on some triggers is the first step to writing a CTA that converts. In this sense, we want to draw attention to the sense of urgency.

The tip here is to make it very clear that a promotion will canada phone numbers list only last until a certain time or day. Or, say that the units available are limited . Also, putting a timer to mark the end of a special condition can make all the difference.

Regardless of the strategy chosen, make it clear that what is being offered needs to be taken advantage of quickly. This creates a sense of urgency in your persona, who would rather seize the opportunity than risk missing out.

2. Be simple and objective
A CTA that converts needs to get straight to the point and make it very clear what is expected of the persona. Therefore, avoid using very complex phrases that may make the meaning confusing or raise doubts.

At the same time, avoid the obvious “click here” or “download now”. After all, these are very common CTAs and, therefore, do not present any differentiation between your offer and that of your competitors.

Often, emphasizing something not so obvious can make perfect sense to grab your persona’s attention. Netflix, for example, uses the phrase “Watch one month free” on its CTA button and makes it very clear on the screen that the person can cancel whenever they want.

With this, it already addresses one of the major concerns of those who sign up for online product and service trials, which is precisely how the service will be cancelled.

3. Combining business with pleasure
Have you ever stopped to think that the CTA can also be a bridge for you to get to know your persona better and segment future communications?

One idea in this regard is to offer a prize to your email list and, to win, ask them to vote in a poll with a few options. If you work in tourism, for example, asking them what their dream destination would be is a good idea in this regard.

This way, you increase interactions with your email marketing campaign and can better target future communications.