World Social Media Day: Essential Tactics for B2B

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On June 30th, we celebrate World Social Media Day, which has taken on an essential role in our lives, changing our relationships. Social media has transformed the way companies connect with their audiences and is crucial to marketing, especially for industries and B2B businesses. The contribution of platforms that are part of this universe in generating qualified leads is what has driven major brands.

But how do social networks and media help companies? How important are they for industrial marketing?

Discover with Social Selling: one of the most effective marketing strategies to generate sales and business opportunities.



Improve and grow digitally: Highlight your industry whatsapp saudi arabia B2B business using media and social networks strategically


Social media has transformed the way brands communicate with their audience. In the B2B sector and in industrial marketing, it plays a crucial role in business visibility and recognition.

A good media strategy brings positive results. It engages the public and makes the brand more human. In addition, it attracts potential customers and reduces sales time.



Turning Visibility into Recognition: Strategies for Generating Qualified Leads


We already know that being present on social media increases brand visibility. However, doing so strategically can lead to market leadership, gaining recognition and authority in the sector and with the public. B2B and industrial digital marketing strategies provide access to decision-making audiences, generating more sales opportunities.

An IDG study revealed that 84% of buyers in decision-making positions, such as leaders and CEOs, are influenced by social media. A brand that occupies digital spaces well reaches key decision-makers and influences their choices.

The same study also shows that more than half (55%) of B2B buyers use social media to research opportunities. This proves that social media is where they seek the social proof they need to make important decisions.



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Still on the subject of B2B buyer behavior, around 83% of these marketing professionals use the media as their main tactic. They are a driving force that engages and influences the target audience.

“When we analyze data on the routine use of digital spaces in Brazil, we understand how digital is the bridge to success. Our own experience shows this: we are constantly on WhatsApp; social networks are part of our daily lives. We are so immersed in digital that we don’t find it strange when it mixes with traditional communication tools.”
Guilherme Oliveira – Director of Customer Success at Agência Tipo



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Rapid Lead Generation for Industries and B2B Businesses


A study by IDG found that 66% of marketers who invest time in social media generate new leads. This means that most marketers are successful using social media to reach potential customers. Putting in the effort to engage with social media can be an effective strategy for increasing lead generation.

LinkedIn is a standout for industrial and B2B marketing. The platform is considered useful by more than 65% of

marketing professionals. In addition, 89% of B2B companies use LinkedIn to generate leads, proving the effectiveness of strategies focused on this channel.

Current automation tools help brands maintain a constant presence on social media. This is important for building relationships with the public, facilitating regular and personalized communication, as well as qualification.

“And this is exactly what industries and B2B need to explore. These new customs allow us to create connections that make brands a natural part of the target audience’s daily lives. We are not talking about stopping traditional marketing, but rather combining strategies to improve your business and stand out from the competition. This increases your brand’s authority among consumers and generates more sales.”
Guilherme Oliveira

HubSpot’s Erica Santiago says that 23% of marketing and sales professionals have increasing revenue and sales as their main goal. Improving customer experience and increasing brand visibility are also goals for 19% of these professionals.

This scenario shows the importance of strategies that encompass the entire sales process and use media to improve results.



How does social selling accelerate the sales process?


Social selling is an effective strategy for creating sales opportunities. According to Sam Rinko of Selling Signals, brands that use social selling techniques generate 45% more opportunities.

This sales strategy uses social media and digital platforms. It aims to build relationships and understand customer needs. The goal is to close deals effectively and sustainably.

Regularly interacting with customers on social media can help speed up the purchase decision and close deals faster. According to Market Splash, salespeople who use social selling are 51% more likely to reach their sales goals. These professionals also report a shorter sales cycle, seeing an average increase of 16% in sales productivity. As a result of these strategies, we have professionals who are 79% more likely to reach their sales goals.

With social selling, you can combine social media sales with inbound marketing, accelerating sales for your industry and B2B business.

“It is also important to say that having a prepared team to lead this process is essential to make the most of the digital potential. Industries develop digital strategies to plan and execute actions on a daily basis. This is what increases the opportunities for business growth.”
Fernando Andreozzi – Commercial Director of Agência Tipo



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Faster Sales: Shortening the Sales Cycle with Social Selling


Social Selling is different from traditional sales techniques. It focuses on the customer and values ​​authentic and relevant engagement, rather than being intrusive and salesperson-centric.

This is possible because Social Selling happens through platforms like LinkedIn. Its strategies are not only to sell, but also to teach and build trust with the target audience, providing valuable information.

Professional connections and relevant content can help nurture leads throughout the sales funnel. Social selling helps you acquire more leads and improve the quality of those leads by building relationships based on trust and authority.

The essence of this strategy is in building genuine relationships:

Maintain frequent contact with potential customers.
Understand what they need and like by analyzing their online actions.
Offer tailor-made solutions that meet your expectations.
The strategy focuses on delivering value, with salespeople acting as consultants and business partners. This shift in sales is a response to consumer preferences. It is also an evolution in the way companies build networks and lasting business with their customers.

At the heart of Social Selling is relevant and educational content. That’s why social media is so important in the process. Sales professionals don’t just share pointless information about their products or services. They create and distribute content that answers potential customers’ questions and interests.

This moment calls for a complementary strategy: content.

You can combine social selling with a content strategy to drive social media success. Good content planning attracts and retains your target audience. It also strengthens your company’s position in the market and drives growth. It also helps build a loyal customer base.

This set of tools can position your sales department as a trusted source of information for your customers. Not only will your brand increase visibility on social media, but it will also build a base of engaged and loyal followers.

This strategy isn’t just about attracting leads. It’s also about building an audience that’s interested in what your company has to offer. This creates a supportive and influential community.

In practice, Social Selling involves a series of strategies and techniques. This includes improving company profiles on social networks and using tools to understand user behavior.

Personalization and automation tactics are also important. Through these, your sales team can tailor messages based on information about each lead, ensuring relevant and meaningful interactions. This helps brands increase their sales by meeting consumer expectations for transparency, personalization, and value. It also helps build a solid foundation for sustainable growth in the future.

This method complements the traditional way of selling and puts companies at the forefront of digital innovation. Success is not only measured by sales, but also by the quality of the business built over time.