Remarketing is a powerful strategy to improve online conversion.
Through Remarketing, you can reach people who visited your website and, for some reason, did not convert . In fact, this is a strategy that usually has a very high sales rate.
With the increase in business in the digital environment, competition is becoming increasingly fierce. Therefore, it is quite common for a consumer to access the website canada phone number list and leave it without making a purchase. With Remarketing, you can impact them more often , until they are convinced that it is worth buying from you.
The most interesting thing about this ad format, available on Google Ads , is that you can customize it with dynamic content, profile and user visit history.
Come and learn more about the format below!
How to create a Remarketing campaign in Google Ads
1. Identify your segment
For the algorithm to be able to run campaigns more efficiently, it is essential that you enter the correct classification for your business on Google.
The tool also allows the inclusion of personalized information, which can further improve the classification and, consequently, the intelligence of the algorithm.
2. Integrate Google Merchant with Google Ads
For those who have an e-commerce , this step is essential. Google Merchant Center is the tool through which you send your product data so that it can be displayed on Google Shopping.
By integrating the two tools, you will have more data sources for Google to understand your customers' purchasing behavior. This will allow it to show the right product to the person most likely to buy it.
3. Create your feed
When you create a feed, you select which products will appear in your dynamic remarketing ads . Here, you can also enter other information, such as item descriptions and prices.
4. Don't forget about tags and snippets
This is one of the most important steps for a successful Remarketing campaign. Snippets and tags are what allow Google to identify who has browsed your site and which pages they have viewed. This will allow Google to show the right product to the right person.