The Importance of Website Structure for Online Store Promotion

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For effective promotion of an online store website, its structure is of colossal importance. The orientation in the catalog should be as simple and convenient as possible for visitors:

provide the ability to easily and quickly find any products and information about them;

Make sure the site is intuitive;

Make the most of SEO and PPC, ensure singapore cell phone number
you have enough landing pages to reach as much traffic as possible through search;

Make the process of accounting for turnover and maintaining sales statistics simple enough.

When developing the structure of the site, remember that when classifying information, the transition should be from more general concepts to specific ones (and not vice versa). Provide visitors with the ability to conveniently search for any issue. Yes, not every topic can be ideally classified, so provide several classification and structuring options for the same products. Then people will definitely find them.

Select one classifier as the main one, and leave the others in a supporting role.

In general, forming a website structure is a long and complicated process. Here it is necessary not only to collect all the information about the business, but also to clearly systematize and visualize it. Without sufficient knowledge and experience, you can make a number of mistakes: not taking into account categories, building too deep investments, etc.

Important! Delegate this part of the work to professionals so that you don’t have to waste time and money later on identifying and eliminating your own shortcomings.

As for SEO and PPC, the site structure must be correlated with the number of necessary landing pages (taking into account semantics). This will provide an influx of valuable traffic, which will ensure high conversion rates.

There are many channels and methods for making first sales. They may differ in different niches and depend on the level of competition in them. When distributing the budget for promoting an online store, you should definitely take into account the features of each means of delivering PR information that you plan to use in your market segment.

If you don't have much money at the initial stage, it's better to rely on contextual advertising and attract the first visitors and buyers through it. In about a month or two (depending on the amount of traffic), it will be clear how effectively the chosen method works.

As for the SEO promotion of the online store itself, you can wait 2-3 months, earning some money to pay for additional advertising first. And only after 4-6 months of work will it become clear how effective the promotion through search engines is.