In terms of demographics, 59% of the conversation is led by men, followed by 41% by women, while the ages with the highest interaction are:
In addition, the region's discussions regarding the reopening of cinemas are led by the following countries:
It is also important to know what emotions the entire process of reopening and restrictions in cinemas has generated among users. We have identified three prominent emotions:
Joy is the emotion that users identify most. Topics such as the opening mexico phone numbers theaters after a year, the release of highly anticipated films, and the experience before the pandemic, which brings back emotional memories among the community, who seek to relive them, were highlighted.
Regarding Hate and Anger, emotions identified in second and third place respectively, the community expresses its concern and annoyance related to possible crowds at the ticket offices . On the other hand, the use of masks inside the venue and the capacity of each movie theater during the development of the Covid-19 pandemic are also mentioned.
Confectionery and food
One of the main sources of income for movie theaters is the sale of confectionery and food. For users, this was a classic accompaniment before the pandemic.
There were 1K mentions in relation to food consumption within the rooms, with the most representative sentiment being neutral with 38%, followed by negative sentiment with 34% and finally, positive sentiment with 28%.
The term food was mostly used in a neutral sense:
In this group of conversations, the most notable questions are about what the measures will be regarding the consumption of food in the dining room.
On the negative side, various testimonies were identified from users who mentioned having seen people eating in the rooms, without worrying about safety measures.
There are also those who consider themselves in agreement with the restriction for two reasons:
-People are required not to remove their face masks.
-Not buying food reduces the expense of a visit to the cinema.
Capacity and restrictions
One issue that is generating doubts in the community is the capacity. Conversations reflect fear of possible incidents related to being in a closed room with limited capacity, since contagion of the virus can develop.
That is why we identified the following highlighted terms:
Throughout the development of the pandemic, lessons and ideas are being generated that can be beneficial for different sectors, including the entertainment sector.
One of these is the Digital Green Pass or “Covid Passport” which would record whether the person is free of contagion and even store the stamps of the vaccination cards, which is expected to “facilitate circulation in safe conditions” for different public spaces.
As in every scenario, there are groups for and against these modalities since they point out that it goes against free transit.
For now, we recommend that you continue to follow all the security measures provided by the government of your country and that as soon as it is feasible, we can once again enjoy the experience of watching a movie in a large movie theater.