Listening intelligence to create a buyer persona
Posted: Mon Dec 23, 2024 7:28 am
Does creating a buyer persona seem like a difficult task? It shouldn't be, right?
In theory, every day you are in contact with the people who make up your ideal client representation, since they are precisely those who buy your product or acquire your service.
However, since there are so many characteristics that these people can have, we are faced with a confusing scenario.
Creating a buyer persona becomes a headache, especially because we know that our strategy depends a lot on how well we define it.
What is a buyer persona?
First of all, let's review the concept of buyer persona, which you've probably mexico phone number lookup free many times but it never hurts to remember. According to Hubspot , it is the (fictional) representation of your ideal client.
The term fictitious is key, as this means that your buyer persona can have one or more characteristics of all potential buyers of your product or service.
Therefore, the creation of your ideal client is based on all the learning you have been able to obtain from those who have at some point bought your product or were about to do so.
Why is it so important to create a buyer persona?
Is the target audience not enough?
A buyer persona is not just a summary of the audience you want to target in your communication or campaign, which would represent your target.
Its personalized and humanized definition allows for finding opportunities to generate more ad hoc content, including ideal spaces for interaction.
Furthermore, because of the possibilities offered by seeing your users as people with interests, needs, relationships, aspirations and not just age ranges or socioeconomic levels, you can have one or more buyer personas.
The important thing is that these really represent those who want and need your product to solve some pain point .
In theory, every day you are in contact with the people who make up your ideal client representation, since they are precisely those who buy your product or acquire your service.
However, since there are so many characteristics that these people can have, we are faced with a confusing scenario.
Creating a buyer persona becomes a headache, especially because we know that our strategy depends a lot on how well we define it.
What is a buyer persona?
First of all, let's review the concept of buyer persona, which you've probably mexico phone number lookup free many times but it never hurts to remember. According to Hubspot , it is the (fictional) representation of your ideal client.
The term fictitious is key, as this means that your buyer persona can have one or more characteristics of all potential buyers of your product or service.
Therefore, the creation of your ideal client is based on all the learning you have been able to obtain from those who have at some point bought your product or were about to do so.
Why is it so important to create a buyer persona?
Is the target audience not enough?
A buyer persona is not just a summary of the audience you want to target in your communication or campaign, which would represent your target.
Its personalized and humanized definition allows for finding opportunities to generate more ad hoc content, including ideal spaces for interaction.
Furthermore, because of the possibilities offered by seeing your users as people with interests, needs, relationships, aspirations and not just age ranges or socioeconomic levels, you can have one or more buyer personas.
The important thing is that these really represent those who want and need your product to solve some pain point .