Today 's marketing is increasingly moving towards a model in which direct contact with consumers is reduced , but at the same time the channels for interacting with them are increased. Does this sound contradictory? But it is not; it is simply a matter of designing technological tools that perform services that previously took place at points of sale or in commercial premises. Yes, we lose physical contact, but we also have more channels for communicating with them. Email and web pages are just two; there are so many!
Marketing is also a complex tool, although it is very necessary general managers mailing list to achieve your goals and obtain the desired results . To help you understand and master this process, it is necessary that you first become familiar with and understand a series of basic related concepts. To this end, “ The five classic marketing concepts that will never stop being useful” , where you will see the keys to getting started in the world of marketing.
#1 SEGMENTATION: It requires constant work in market segmentation, to identify the consumers to whom your product is directed, these data and similar characteristics that they gather are significant for the company.
This segmentation allows to carry out a series of commercial strategies and thus fulfill a double purpose:
Better meet customer needs.
Achieve the company's business objectives.
#2 MARKET ANALYSIS: There is a need to analyze the customer in order to get to know them, to satisfy their needs or create new ones. This leads us to avoid risks, we will easily identify problems and difficulties, define the action plan to take and develop.
#3 MARKETING MIX: This is nothing more than analyzing the company's internal tools, and giving way to the fulfillment of objectives, in other words, it is an analysis of the internal aspects strategy, commonly developed by companies. Four basic variables of their activity are analyzed: product, price, distribution and promotion.
#4 BRAND IDENTITY: The brand from an internal perspective. All those values that the company wants the public to associate with its product or service in order to differentiate itself from the rest of its competitors. It is the promise to which it will focus all its communication efforts.
Elements such as time, experience, market competition or influence among consumers determine the distance that may occur between the brand identity sought by the advertiser and the final perception that the public may have of it ( brand image ).
#5 POSITIONING: This positioning is built from the perception that the consumer has of our brand individually and with respect to the competition. That is, it is where a strategy is developed that aims to take our brand, company or product from its current image to the image we desire.