Split test to select the best

[robiulhasan]

Autoresponders can also help with segmentation. All this means is that you are dividing your traffic into separate groups based on their preferences and behaviors. So, for instance, you can construct different sets of messages according to those who have signed up for monthly newsletters, weekly newsletters, and product updates.

Use data
Email is a great way not only to segment your t cell phone number list affic but also to monitor your analytics to get a sense of customer behavior, no matter what your industry or context. Most email service providers will offer users the opportunity to gather metrics at a range of levels.

The core metrics you’ll likely be interested in are CTR, open rate, and unsubscribes. Paying attention to the number of people (and segments) that unsubscribe can give you a lot of insight into where you can improve on your campaign.

Read: Our practical guide to email marketing metrics to gain more insight from your campaigns and communications.

The beauty of email marketing is that you get to test your subject lines and content with a small section of your subscribers before you send your email campaign to your entire database.

Any good email provider like MailChimp will allow you to enter two subject lines or versions of a specific email and conduct a user test on your behalf. Whichever subject line is clicked the most and whichever email earns the most engagement is the one you should send out to all relevant prospects.