9: Promote feature adoption based on customer behavior ft. C
Posted: Mon Dec 23, 2024 4:40 am
Here, Chase triggers an email when a customer hasn't used their card. They include a roadmap toward the bonus a customer receives after they pass a usage threshold.
Email Trigger: When a customer takes an action (behav cell phone lists for sale ior based email trigger).
Email Message: Customers need to be educated about new features and opportunities your store provides. To maximize feature adoption, trigger emails when your customer has just taken a related action. Below, Citi Bank provides an excellent example of a personalized triggered email designed for feature adoption.
In this case, the customer was looking up their account details. This action can be more easily accomplished on the Citi Mobile App. The email below highlights this as a primary benefit, leading with the subject line "Next time you need to access your account detail - try the Citi Mobile App". This ensures the message is relevant, timely, and maximizes feature adoption.
Note that while the subject line tailored to the specific customer action, the other primary benefits of using the app are also included in the email body.
Email Trigger: When a customer takes an action (behav cell phone lists for sale ior based email trigger).
Email Message: Customers need to be educated about new features and opportunities your store provides. To maximize feature adoption, trigger emails when your customer has just taken a related action. Below, Citi Bank provides an excellent example of a personalized triggered email designed for feature adoption.
In this case, the customer was looking up their account details. This action can be more easily accomplished on the Citi Mobile App. The email below highlights this as a primary benefit, leading with the subject line "Next time you need to access your account detail - try the Citi Mobile App". This ensures the message is relevant, timely, and maximizes feature adoption.
Note that while the subject line tailored to the specific customer action, the other primary benefits of using the app are also included in the email body.