As an introduction, you should explain the chosen topic and any unfamiliar
Posted: Sun Feb 02, 2025 8:05 am
Terms before you list the subtopics and briefly describe them. Instead, you should save the details for the individual cluster posts that you then create and link to your pillar content. Here, you can focus more on (long-tail) keywords, which you should then sprinkle in possible subheadings on the pillar page. This way, you can continue to concentrate on topics, but at the same time optimize your post with keywords. Because when it comes to increasing your traffic, leave no stone unturned!
The “Download Pillar Page”
The goal of a “Download Pillar Page” is basically gambling data switzerland the same as that of a “Resource Pillar Page”: you want to provide an overview of a specific topic. However, the format corresponds to a typical landing page for one of your offers (e.g. a white paper or e-book on this topic). The background is that you attract as many visitors as possible with your cluster content and then direct them to your “Download Pillar Page”. The focus there should then be on downloading your helpful offer.
Tip: You can even go so far as to write the entire content of your offer on the “Download Pillar Page”. This way, the search engine knows what the main content is on a specific topic and can provide the searcher with the solution to their problem directly! The trick is that you still make the content of this page available as a download offer – similar to a bookstore: you can browse through each book and then purchase it.
The “Download Pillar Page”
The goal of a “Download Pillar Page” is basically gambling data switzerland the same as that of a “Resource Pillar Page”: you want to provide an overview of a specific topic. However, the format corresponds to a typical landing page for one of your offers (e.g. a white paper or e-book on this topic). The background is that you attract as many visitors as possible with your cluster content and then direct them to your “Download Pillar Page”. The focus there should then be on downloading your helpful offer.
Tip: You can even go so far as to write the entire content of your offer on the “Download Pillar Page”. This way, the search engine knows what the main content is on a specific topic and can provide the searcher with the solution to their problem directly! The trick is that you still make the content of this page available as a download offer – similar to a bookstore: you can browse through each book and then purchase it.